The confetti from Super Bowl 60 hasn’t even settled, and Bad Bunny is already onto the next flex. Fresh off a halftime set that shook U.S. television and lit up the streaming charts, the global superstar is flipping the page fast.
Because while most artists would ride the buzz, he’s turning it into a runway. New city. New milestone. Same momentum. And this next move stretches his dominance all the way to Asia.
Bad Bunny Brings 28 Billion-Stream Hits to Tokyo for Spotify’s Billions Club Live Event
On March 7, Bad Bunny will headline Spotify’s Billions Club Live in Tokyo, his first-ever performance in Japan and Asia. The show is being staged as a one-night-only celebration of his catalog, spotlighting the 28 tracks that have crossed the billion-stream mark on the platform.
The Tokyo date was first teased back in May 2025 when eagle-eyed fans noticed a TBD March stop stamped with the Spotify logo, tucked into the itinerary for his Debí Tirar Más Fotos world tour. Now it’s official. And it’s exclusive. The concert is reserved for his top Spotify listeners in Japan.
He joins a short, curated list of artists tapped for the Billions Club Live series. Spotify previously staged intimate, filmed concerts with Ed Sheeran in Dublin, Miley Cyrus in Paris, and The Weeknd in Los Angeles. Each performance was later dropped as a full-length concert film on the platform. Tokyo is next in line, and Benito’s catalog is deep.
This announcement lands just days after Billboard (dated Feb. 21, 2026) reported that his Super Bowl Halftime LX Show (Live) audio release debuted across three major charts. The 14-minute medley opened at No. 6 on Hot Tropical Songs, No. 22 on Hot Latin Rhythm Songs, and No. 31 on Hot Latin Songs.
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The latter chart now features a record 29 Bad Bunny titles simultaneously, including the entire top 25. That’s not a typo. Per Luminate, the halftime audio pulled 2.78 million official U.S. streams in the week ending Feb. 12. The track dropped Feb. 8, hours after the game, and included the full performance plus broadcast segments from NBC.
Among the songs featured: “Tití Me Preguntó,” “EoO,” “BAILE INoLVIDABLE,” and “DtMF,” along with guest moments from Lady Gaga and Ricky Martin. The format mirrors last year’s halftime audio release from Kendrick Lamar following Super Bowl LIX. And the TV numbers were massive. He averaged 128.2M viewers on NBC. While he didn’t break the all-time halftime viewership record, he did smash YouTube’s 24-hour halftime record previously held by Shakira and Jennifer Lopez.
Over on Spanish-language television, the impact was historic. CNBC’s Alex Sherman reported: “Telemundo averaged 3.3 million viewers, marking the most-watched Super Bowl in U.S. Spanish-language history. Telemundo’s audience peaked during the halftime show, with an average of 4.8 million viewers, the most-watched Super Bowl halftime in Spanish-language history.”
The halftime show is technically in the rearview. However, the numbers say otherwise. Tokyo is next.
