Jonquel Jones has steadily built a successful career both on and off the court. With a strong WNBA contract, international basketball experience, and several brand endorsements, her earnings have grown significantly in recent years. From commercials to sneaker collaborations, Jones has made smart moves that reflect her impact as an athlete.
Jonquel Jones’ Total Income from WNBA
The star forward for the New York Liberty, Jones is under a two-year fully guaranteed contract signed on February 18, 2024, worth $385,000 with an average annual salary of $192,500. For the 2025 season, she will earn a base salary of $190,000, and it will increase to $195,000. She has earned around $903,920 from her WNBA career. This contract will make her an unrestricted free agent in 2026.
Exploring Jones’ Brand Endorsements Portfolio & Net Worth
Jones’s net worth is estimated to be at $5 million, this figure includes her income from her WNBA career and endorsement portfolio. Most of her wealth includes her international basketball career, where salaries in countries like South Korea, Russia, and Turkey have significantly exceeded what she earns in the WNBA.
She has collaborated with State Farm Insurance in 2022, which includes a commercial titled “Reach Anything”. In her debut State Farm ad, she was seen alongside NBA players Trae Young and Boban Marjanović. Set in a warehouse store, the commercial humorously plays on the athletes’ varying heights. She was also seen in another commercial titled “Big Elle” in 2024.
Her second collaboration with the brand included WNBA legend Rebecca Lobo and the Liberty’s mascot, Ellie the Elephant. Premiering during the NBA’s Christmas Day broadcast, the ad depicts a playful scenario where a basketball game mishap leads to Lobo’s car being damaged.
In August 2024, she collaborated with Nike in the release of the KD 17 “Bahamas”. This player excursion edition pays homage to her Bahamian heritage, featuring a vibrant color palette inspired by the island nation’s natural beauty. The sneaker upper part shows “Dusty Cactus” with the base of Vapor Green, Green Frost, and Coral laces.
She collaborated with Bahamas Telecommunications Company in 2017, when she was signed as a brand ambassador, joining other top Bahamian athletes like Shaunae Miller, Arianna Vanderpool-Wallace, and Demetrius Pinder as part of BTC’s initiative to support national sports talent.
But later, she decided not to renew her contract, and she believed the decision was influenced by her openness about being a lesbian and her preference for non-traditional feminine attire, which she said had material consequences despite her continued success on the court but later BTC denied all those allegations stating that these collaborations are made for selected duration and after the deal expires.
They also said that they don’t discriminate against LGBTQIA+ community in any way.