Jessica Pegula and Madison Keys turned heads at the 2025 WTA Finals photoshoot, but they have their fellow American star Coco Gauff to thank for their show-stopping looks. The two players revealed that Gauff played a surprising off-court role, serving as their personal stylist for the event’s glamorous shoot, which featured the elite singles field of the season-ending championship.
Coco Gauff Helps Madison Keys and Jessica Pegula Shine With Her Styling Touch
The photoshoot brought these elite athletes together ahead of the competition, highlighting their sense of style and camaraderie. When the WTA’s official social media account posted the images of the shoot, fans couldn’t help but admire the athletes’ fashion choices.
Gauff herself revealed in the comment section that she did her own hair and makeup for the event, opting for a Miu Miu long satin dress in custom indigo, featuring a draped plunge back and delicate bow detailing.
Pegula, meanwhile, looked radiant in an off-the-shoulder Talbot Runhof gown and later shared on her Instagram Stories that she had been styled by none other than Gauff and Keys. She also posted a selfie with a caption, “Makeup ateee.”


Rounding out the trio, 2025 Australian Open champion Keys dazzled in a green Lela Rose dress and admitted during an interview with Tennis Channel that Gauff had played a key role in helping her and Pegula finalize their wardrobe.
“Compliment for Coco. I love her honesty. She helped Jess and I pick our outfits for the shoot the other night and she was not afraid to hold back. And we need that. We appreciate it,” Keys said with a smile.
What Does the 2025 WTA Finals Lineup Look Like This Season?
The year-end WTA Finals features the top eight singles players and doubles teams of the season. This year’s edition pays homage to tennis royalty, dividing the singles draw into two groups named after Steffi Graf and Serena Williams, while the doubles competition honors Martina Navratilova and Liezel Huber.
Among the singles field, World No. 1 Aryna Sabalenka leads the Steffi Graf Group alongside defending champion Gauff, Pegula, and Jasmine Paolini. The Serena Williams Group includes 2023 champion Iga Świątek, Amanda Anisimova, Elena Rybakina, and Keys.
In the doubles draw, Sara Errani and Jasmine Paolini lead the Martina Navratilova Group, which also features Veronika Kudermetova and Elise Mertens, Hsieh Su-Wei and Jelena Ostapenko, along with Asia Muhammad and Demi Schuurs.
Meanwhile, the Liezel Huber Group consists of Katerina Siniaková and Taylor Townsend, Gabriela Dabrowski and Erin Routliffe, Mirra Andreeva and Diana Shnaider, and the pairing of Timea Babos and Luisa Stefani. All teams will compete in a round-robin format, with the top two duos from each group advancing to the semifinals.
Looking ahead, former doubles partners Gauff and Pegula will go against each other in the first singles match in the draw. Meanwhile, Keys will face the second seed, Świątek.
