Texas Tech made national headlines on July 4 by landing five-star offensive tackle Felix Ojo, who signed a record-setting, fully guaranteed NIL contract worth $5.1 million. This deal marks the largest of its kind in college football history and instantly reshapes the recruiting landscape.
Ojo’s commitment signals a major shift for Texas Tech, as the program outmaneuvered traditional powers to secure a top-five national prospect. The move not only boosts the Red Raiders’ roster but also sets a new standard for what schools must offer to compete for elite talent in the NIL era.
Texas Tech Sets New NIL Benchmark in College Football
When news broke that Ojo had signed a three-year, $5.1 million NIL agreement with Texas Tech, the college football world took notice. Social media exploded as On3 Sports announced the deal, spotlighting the 6’7”, 285-pound tackle from Mansfield Lake Ridge High School as a trailblazer in the NIL revolution.
The contract’s structure features escalating payments: $1.2 million in year one, $1.6 million in year two, and $2.1 million in year three, reflecting both ambition and financial commitment rarely seen at the collegiate level.
REPORT: 5-star OT Felix Ojo has inked a fully-guaranteed 3-year, $5.1 million revenue share deal with Texas Tech, per ESPN💰https://t.co/IuLmz74erK https://t.co/EG5cDYOIkD pic.twitter.com/cBuev5Q5Oh
— On3 (@On3sports) July 4, 2025
According to his agent, the timing of the agreement was significant, coming just days after federal legislation legalizing direct revenue-share payments took effect on July 1, 2025. This confluence of legal change and aggressive NIL strategy has positioned Texas Tech as a leader in the rapidly changing world of college athletics.
Rough breakdown of Felix Ojo’s deal includes a significant escalator, per his agent @Derrick__Shelby:
Year 1 – $1.2 million
Year 2 – $1.6 million
Year 3 – $2.1 million https://t.co/rgweK3oYmp https://t.co/HU76KhYQDm— Pete Nakos (@PeteNakos_) July 4, 2025
Texas Tech’s willingness to invest over $10 million in transfer portal additions earlier in 2025, combined with the Matador Club’s commitment to funding seven-figure deals across multiple sports, has established the Red Raiders as serious contenders in the new NIL landscape. This approach not only attracts top talent but also signals to the rest of the sport that Texas Tech is prepared to compete at the highest level.
Ojo’s Commitment Transforms Texas Tech’s Football Future
Ojo’s decision to join Texas Tech over finalists Texas, Ohio State, Michigan, and Florida was a major upset in the recruiting world. The Longhorns and Buckeyes had been considered favorites throughout the process, making his choice to head to Lubbock even more notable. Ojo ranks as the No. 5 overall player in the 2026 class according to 247Sports Composite, and ESPN rates him No. 4 in their ESPN 300. His signing marks the highest-rated recruit in Texas Tech program history.
The immediate impact of Ojo’s commitment is clear in the recruiting rankings. Texas Tech’s 2026 class jumped from 36th nationally to 23rd, and from seventh to first in the Big 12. The class average rating improved from 86.99 to 88.06, highlighting the transformative effect a single elite recruit can have on a program’s outlook.
On the field, Ojo’s presence at left tackle will dramatically improve the Red Raiders’ pass protection and create new opportunities for the running game under Coach Joey McGuire’s system.
Research suggests that each five-star recruit contributes approximately 0.306 additional wins per season, a statistic that underscores the tangible value Ojo brings to the field. His arrival signals Texas Tech’s commitment to building a roster capable of competing for conference titles and beyond.
With Ojo expected to arrive in the summer of 2026 and immediately compete for a starting role, the Red Raiders have set a new standard for ambition in the NIL era. This historic signing not only raises the profile of Texas Tech football but also establishes a benchmark for what programs must do to attract the nation’s top talent moving forward.