The NFL is known for turning even the smallest offseason topics into major media spectacles, and after the draft, the biggest one is the schedule release. Each team creates an original video announcing its opponents, using pop culture references, franchise legends, and trending memes to make the most creative video possible.
The Tampa Bay Buccaneers decided to call on Jon Gruden, the franchise’s legendary coach who led the team to its first Super Bowl title, for an unboxing video that references one of his viral social media clips, and fans loved the idea.
Looking for more schedule news? Make sure to follow along as we update our schedule release leaks and rumors tracker ahead of the official reveal.
Buccaneers Announce Schedule With Jon Gruden Unboxing Video
Throughout the offseason, one of the most entertaining moments is when each franchise unveils its schedule, a time affectionately known as the “Super Bowl” for team media departments. Some teams go with simple and straightforward videos, while others raise the bar every year.
For 2025, the Buccaneers chose to bring back a familiar face: the man who led the franchise to its first Super Bowl title in the 2002 season, his first year as head coach. Gruden received a package from the Bucs at his home, a nod to his Instagram content, where he unboxes all kinds of items.
In the 10:49 video, Gruden goes through each week and opponent while celebrating the fact that this is the Bucs’ 50th season.
The 2025 schedule’s got @BarstoolGruden feelin’ nicey 😎 pic.twitter.com/khoxdFwbwM
— Tampa Bay Buccaneers (@Buccaneers)
Gruden hasn’t coached since 2021, but he has become a social media sensation thanks to his authenticity and ease in front of the camera. His background in television may have helped him adapt to newer media formats, and his move to Barstool Sports has been a hit.
Among the various types of content the former coach brings to the table, including his quarterback meetups that always deliver incredible analysis and breakdown videos, Gruden also does unboxings, receiving all kinds of products and gifts, from jerseys sent by players to helmets, always presenting them with his trademark charisma and irreverent style.
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His story with the Buccaneers is defined by the franchise’s first-ever championship. In 2002, Gruden left the then-Oakland Raiders to coach the Florida team. In his first season, he implemented a physical style of play, with a defense that ended up being the best in the NFL that year.
The shift in mentality led the team into the playoffs at full strength, eventually reaching the Super Bowl for the first time in franchise history, and facing none other than the Raiders, Gruden’s former team. The 48-21 win marked the peak of his coaching career and delivered the Buccaneers their first taste of glory.
Fans loved the fact that the Bucs called the former coach to announce the schedule.
One user on X wrote, “Love Chucky! Thank you for honoring him!”
“I knew the Bucs would make a splash on the Coach Gruden unboxing trend #awesomework,” another added.
— SleeperBucs (@SleeperTBBUCS) May 14, 2025
The Buccaneers will kick off the 2025 season on the road against the Atlanta Falcons in a showdown of the projected top-two teams in the NFC South. You can check out the full schedule below:
🚨 OUR 50TH SEASON SCHEDULE IS HERE 🚨 pic.twitter.com/XSrodNCFCK
— Tampa Bay Buccaneers (@Buccaneers)