Kelsey Plum’s success in the WNBA goes beyond her performance on the court.
She has built a solid financial profile with her current one-year deal with the Sparks and several brand endorsements. From her early rookie salary to now earning over $200,000 a season and collaborating with brands like Google, Skims, and Under Armour.
Kelsey Plum’s WNBA Contract
Plum is currently under contract with the Sparks for the 2025 season. She signed a one-year fully guaranteed deal worth $202,000. This salary makes her one of the highest-paid athletes in the WNBA, but it is behind the WNBA’s supermax salary of $249,244.
Before she joined Sparks, she was under a two-year extension in 2022 worth a $400,000 contract with the Las Vegas Aces. She began her career with a modest rookie salary of $50,000, but her earnings have also grown with time — her total WNBA career earnings amount to approximately $933,759.
Plum’s Brand Endorsement and Net Worth
The WNBA isn’t her only source of income; she has made deals with brands such as Under Armour, Google Pixel, Skims, and Target, among others, that keep the cash flowing.
In 2023, she collaborated with Under Armour to launch a mentorship initiative for elite women’s college guards transitioning to the pros known as Dawg Class. She has launched several limited-edition shoes, UA Breakthru 5 “All the Smoke” and UA Breakthru 5 “Mental Health Awareness” with the brand.
She also partnered with Google Pixel in 2022, making this one of her most popular endorsement deals. She announced this collaboration by sharing a photo taken with her new Google Pixel 6 during the Aces’ championship parade. After that, she has appeared in various advertising campaigns, including “Project Built Different” and “The Entrance.”
In 2024, Skims launched its first-ever WNBA campaign, featuring Plum alongside other prominent athletes like Candace Parker, Skylar Diggins-Smith, Cameron Brink, and Dijonai Carrington. Under this collaboration, she showed the pieces from the brand “Fits Everybody” collection. This collection includes the Fits Everybody Bandeau Bra and Cheeky Brief, designed to provide a seamless look and second-skin feel.
She also expressed her opinion while representing Skims. She said, “I’m so excited to represent Skims alongside such talented women. I love that Skims Fits Everybody is comfortable, without compromising on style.”
Plum has also partnered with Target with her former teammate A’ja Wilson to promote their new pickleball clothing collection. This campaign was part of Target’s aim to engage with the growing popularity of pickleball and showcase their latest athletic apparel offerings. This campaign has made a series of commercials under the title “Teammates of Target.”
In June 2024, she collaborated with Zip Co. as the brand’s first-ever ambassador. This collaboration included Zip’s “Pay How You Want” campaign, which featured a 30-second commercial where she walks through a pre-game tunnel. The commercial’s theme was Zip’s “Pay in 4” product, which lets users split purchases into four installments.
Plum has an estimated net worth of $2 million in 2025, which consists of all her earnings from the WNBA and her endorsement deal.