Jannik Sinner, who is the global brand ambassador of Gucci, recently starred in the launch of the company’s ‘Gucci Altitude’ winter sportswear collection, which garnered responses from players, including Taylor Townsend, Reilly Opelka, and Donna Vekić. He is currently competing at the 2025 Rolex Paris Masters and defeated Zizou Bergs in the round of 32, subsequently moving to the next round.
How Did Tennis Stars React to Jannik Sinner’s Gucci Winter Sportswear Collection?
The Italian star Jannik Sinner started representing the Italian luxury fashion house based in Florence in 2022. His latest photoshoot, which features the brand’s winter sportswear collection against a snowy mountain backdrop, comes ahead of the highly anticipated Milan-Cortina Winter Olympics. The Olympics, which will be held from Feb. 6 to 22, 2026, will be the 25th edition of the winter Games.
Through his Instagram post, the World No. 2 shared glimpses of the photoshoot, which featured him wearing multiple outfits from the brand, founded by Guccio Gucci in 1921. In the first picture, Sinner wears a beige and black patterned jacket with matching bottoms and a white undershirt. He also sports black ski goggles.
In the next image, he can be seen wearing a white turtleneck sweater, along with a black jacket and silver sunglasses. The snow-covered, scenic mountain background further enhances the highlighting of his profile. Other pictures of Sinner are captured in the same outfit with different angles and background scenes of the mountains.
Through his Instagram post, Sinner added his thoughts on the photoshoot, mentioning, “Always ready for the next ascent with Gucci Altitude, the debut winter sportswear collection by Gucci that combines advanced performance and signature codes with specially designed technical wear.”
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To which American talent Reilly Opelka added, “The smoothest ever,” and the Croatian star, Donna Vekić, added, “Okkkkk.”
In another Instagram post, Jannik Sinner shared a video of himself skiing in the mountains wearing the brand’s collection. Before becoming an elite tennis player, Sinner was an accomplished skier and was one of Italy’s top junior ski racers. He also won a national championship in Giant Slalom at the age of seven.
He added in the post, “On the slopes for Gucci Altitude, the House’s first winter sportswear collection. The performance-led selection features a blend of form and function, with unique designs crafted in partnership with HEAD.”
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His post garnered the attention of women’s doubles World No. 2, Taylor Townsend, who wrote, “This is 🔥🔥”
In his next match at the Paris Masters, Sinner will lock horns with the former World No. 18, Argentine player Francisco Cerúndolo.
