Carlos Alcaraz and Emma Raducanu Celebrate Milestone as Brand Ambassadors

Carlos Alcaraz's recent Evian campaign alongside Emma Raducanu sparks renewed dating rumors between the two tennis stars.

Carlos Alcaraz and Emma Raducanu are once again making headlines despite the Briton being away from on-court action. The two rising stars spent time together at last year’s Wimbledon before partnering in mixed doubles at the U.S. Open. Alcaraz also joined Raducanu as a brand ambassador for Evian Water, alongside Frances Tiafoe.

Recently, the trio participated in a photoshoot that fans adored, particularly the images featuring Alcaraz and Raducanu.

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Carlos Alcaraz and Emma Raducanu Make Waves in New Evian Photoshoot

Alcaraz became an Evian ambassador in June 2025, joining Raducanu, Tiafoe, and Stan Wawrinka. The timing was notable, as Alcaraz had just made headlines for spending time with Raducanu at Wimbledon. Later, the duo was announced as partners in the U.S. Open mixed doubles, one of the most talked-about pairings of the tournament.

Nine months after Alcaraz joined the brand, Evian celebrated the 200th anniversary of its bottled water packaging with a special photoshoot featuring Alcaraz, Raducanu, and Tiafoe. The three wore white athletic wear, posed with a pink bus and the Alps in the background, and appeared in promotional posters.

Fans focused on the “Celebrating 200 years young” poster, which showed Alcaraz and Raducanu hitting shots atop a mountain and highlighted their Wimbledon sponsorship partnership. Another image showed Alcaraz holding a bottle while Raducanu drank from one.

MORE: Carlos Alcaraz Salutes Rival Jannik Sinner Following Historic Miami Open Win

Fans quickly revived the “RaduCaraz” nickname for the duo, sparking speculation about their relationship. Both denied dating rumors, saying they are close friends.

Alcaraz emphasized the importance of hydration in his statement:

“Hydration is an important part of my daily routine and I’m excited to work with a brand that celebrates the joy of feeling youthful and full of life. I hope we can inspire others to prioritize their well-being.”

A Look at Alcaraz and Raducanu’s Contrasting 2026 Seasons So Far

The two have had opposite seasons. Alcaraz is the ATP’s top-ranked player, while Raducanu is Britain’s No. 1 on the women’s side.

Alcaraz won his seventh Grand Slam in January at the Australian Open. Raducanu, seeded 28th, exited in the second round. She later reached the final at the Transylvania Open in Cluj-Napoca but lost 0-6, 2-6 to Sorana Cîrstea.

Alcaraz continued his unbeaten streak in Doha, dropping just one set en route to the title. Raducanu retired in Doha due to illness and suffered a first-round exit in Dubai.

MORE: Where Will Jannik Sinner and Carlos Alcaraz Play Next? Clay Court 2026 Schedule

At Indian Wells, Alcaraz lost in the semifinal to Daniil Medvedev, while Raducanu fell in the third round to Amanda Anisimova. She later withdrew from Miami due to illness, while Alcaraz lost in the third round to Sebastian Korda.

Alcaraz is now training on clay in Murcia, Spain, preparing for the Monte-Carlo Masters on April 5 and his Roland Garros title defense in two months.

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