New York Giants quarterback Russell Wilson has generated a whopping $305,362,520 from his NFL career, but he is also building a fortune off the field. Wilson launched his first clothing brand, Good Man Brand, in 2016 before teaming up with his wife, Grammy award-winning singer-songwriter Ciara, for his signature clothing line, 3BRAND.
A little over four years after the launch, the brand has now made its big screen debut in Marvel’s ‘Ironheart,’ and the couple can’t hide their happiness over achieving the significant milestone.
Russell Wilson’s Wife Ciara Shares Reaction As 3Brand Makes Big Screen Debut
Marvel’s “Ironheart” follows the story of teen tech genius Riri Williams, who creates the “most advanced suit of armor since Iron Man.” An MIT student, Williams is embraced by Tony Stark in the Marvel comics and is seen wearing a red hoodie of Wilson’s 3BRAND in the opening episode of the series.
Wilson shared his happiness over the milestone achievement in an Instagram post and wrote, “MARVEL baby! @3Brand making our debut on the big screen! Grateful to be in Episode 1 #IronHeart on @DisneyPlus #INSPIRE.”
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Even more excited was Ciara, who reposted the video on her Instagram story and wrote, “Seeing @3brandd in the first episode of Ironheart is pretty sweet!”
The quarterback launched the brand in June 2021 and describes it as a blend of sports, music, and fashion. “As a young kid, I used to dream about playing in the pros. I would do the Michael Jordan crossover move wearing his shoes. The biggest reason I wanted to create 3BRAND was for my fans to have my gear and for them to be able to experience everything I’ve dreamed about,” Wilson told Forbes.
Number three also represents Wilson’s jersey number and the number of children he shares with Ciara.
“I was fortunate enough to create this logo and be part of the process behind creating 3BRAND,” he added. “The number 3 means so much to me. 3BRAND represents the mind, body, and soul. I live 3 things everyday of my life – sports, music, and fashion. Ciara and I have three children, and it’s my football number.”
Wilson and Ciara started dating in 2015 and tied the knot a year later. A year later, they welcomed their first daughter, Sienna Princess. The couple welcomed their first son, Win Harrison, in 2020, and their second daughter, Amora Princess, was born in December 2023.
Before meeting Wilson, Ciara was already the mom of Future Zahir, 11, from her previous relationship with rapper Future. The family has moved from Seattle to Denver to Pittsburgh over the years as Wilson changed teams and is now in New York after the quarterback signed a one-year deal worth up to $21.5 million, which includes $10.5 million in guaranteed money, with the Giants.