Lou Williams praised Shaquille O’Neal and Allen Iverson for the work they have done since taking on prominent roles at Reebok, following the sportswear giant’s deal with Darius Acuff Jr.
The Arkansas freshman became the first athlete to receive a signature shoe deal with a major U.S. brand while still in college. Regarded as one of the top prospects in college basketball, Acuff Jr. is set to be one of the names to watch in the 2026 NBA Draft.
Lou Williams Praises Shaquille O’Neal and Allen Iverson for Backing Darius Acuff Jr.
After Reebok announced a deal with Acuff Jr., Williams was quick to give a shoutout to Shaq and AI for the work they have done in transforming the company’s relationship with basketball.
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“Shoutout to Shaq and AI for what they’re doing with Reebok in trying to revitalize it, going out and getting some notable young players to represent the brand. This is a great start for Darius, and having an opportunity to have your signature shoe in college, that’s a flex,” Williams said on FanDuel’s “Run it Back” show.
“I like what they’re doing with him, Angel Reese, and co. They’re trying to revitalize Reebok and get it going. So this is a great move,” he added.
Darius Acuff Jr. is the first college player to get a signature shoe 🤯
“Cooper Flagg was a scrub. He didn’t do this.” – Michelle Beadle
“This kid is must-watch TV.” – Chandler Parsons
“Shoutout to Shaq and AI for what they’re doing with Reebok.” – Lou Williams… pic.twitter.com/zJsvbL0OM5
— Run It Back (@RunItBackFDTV) March 24, 2026
Shaquille O’Neal is the president of Reebok Basketball, while Allen Iverson serves as vice president. The two NBA legends were appointed to their roles in 2023 as Reebok aimed to put renewed focus on basketball. They have focused on helping the next generation of basketball stars.
As Williams mentioned, Angel Reese is one of the players signed to Reebok. The WNBA star debuted her signature shoe with the brand in September 2025.
Acuff Jr. has been making plenty of waves in his freshman year with the Arkansas Razorbacks, averaging 23.3 points and 6.5 assists per game. He is coming off a historic 36-point showing against High Point in the second round of the NCAA Tournament.
For his exemplary performances this year, Acuff Jr. was crowned the SEC Player of the Year. He becomes the first men’s basketball player to sign a shoe deal with Reebok since John Wall in 2010.
Reebok and Acuff Jr. joined forces in May 2025 on a NIL shoe deal. Now, the 19-year-old is all set for the launch of his own signature shoe as he gets ready for life in the NBA.
