F1 is about to get a glimpse of American flair on one of the world’s biggest stages as the Cadillac Formula 1 Team will soon reveal its highly anticipated 2026 car livery during the NFL Super Bowl. This event will give motorsport fans everywhere a first real look at the American squad’s colors ahead of its debut season in the championship.
Cadillac has taken the reveal beyond the usual online events by tying its look to the Super Bowl’s massive global audience and even setting up a countdown clock in the heart of New York’s Times Square.
How and When F1 Fans Can Watch Cadillac’s Reveal
The game between the New England Patriots and Seattle Seahawks will kick off at 15:30 local time (PST) on February 8, and here are some key start times around the world:
- United Kingdom: 23:30 GMT
2. Central Europe: 00:30 CET on Monday, February 9
3. United States (EST): 18:30
The livery reveal is scheduled for the Super Bowl halftime show, so the estimated time for the Cadillac reveal is around 19:00 local time on Monday, February 9.
In the United Kingdom, fans can watch the game and the Cadillac reveal for free on Channel 5, and it will also be available live on Sky Sports for subscribers. Fans in other countries should check broadcast partners for the Super Bowl, as many will show it live.
After the broadcast, Cadillac is expected to share the livery reveal across its official social media channels, and those who miss the live moment can still see the design shortly after it airs during the advert.
Cadillac’s Journey Into F1
Cadillac’s entry into F1 marks a major moment for American motorsport, and while the company is already well known in endurance racing and sports car competitions, this will be its first full-time appearance in F1.
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The team is preparing to enter the sport in 2026 and is being led by team principal Graeme Lowdon, who has signed two well-known F1 drivers, Sergio Perez and Valtteri Bottas. The team’s arrival has quickly become one of the most talked-about storylines in the sport, with names like these in the garage.
The Super Bowl draws one of the largest television audiences of the year, with the 2025 game pulling in a record 133.5 million viewers in the United States alone, setting the stage for massive exposure for Cadillac’s first official look.
The exact moment of the livery launch depends on how the Super Bowl broadcast unfolds, and since the reveal is part of a TV advert airing during the half-time show, fans will need to watch at the right time to catch it live.
Cadillac’s Countdown in Times Square
The excitement is not just limited to the TV screen as Cadillac has placed a large countdown clock in New York City’s Times Square ahead of the reveal. The installation began on February 6 and consists of a unique frosted exhibit that will slowly “thaw” as the clock ticks down, eventually revealing the team’s official livery in the heart of Manhattan.
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CEO of Cadillac Formula 1 Team, Dan Towriss, said the livery reveal is more than just a design unveiling, “The unveiling of a livery in Formula 1 is an important moment as it is a reflection of the team’s identity. The reveal at the Super Bowl and in Times Square represents both a launch moment and an invitation for fans to join in our journey.”
“The Super Bowl spot will take the team into millions of homes, while the Cadillac Countdown will give a front-row view in one of the busiest areas in the US,” he added.
This livery launch by Cadillac is an important step to introduce the team to a global audience and sets the tone for what comes next in their journey in this prestigious sport.
