The Super Bowl commercial is one of the most coveted spots for advertisers throughout the year. With an estimated audience usually exceeding 120 million watching it simultaneously, there is no greater place to reach out to people.
As a result, each ad costs close to $8 million for Super Bowl 59, and if the rumor mill is to be believed, Tesla and SpaceX genius Elon Musk is looking to invest.
Elon Musk to the Super Bowl
During the election process, Musk became a firm supporter of the Republicans and even campaigned for Donald Trump in key swing states. With the president announcing his intention to attend the Super Bowl, it looks like Musk is going to be a part of the evening too.
Whether he appears at Caesars Superdome in person remains a question, but according to the rumor mill on X (which Musk owns), the entrepreneur has five different advertisements scheduled for the event.
As a part of the Department of Government Efficiency, created by President Trump and heralded by the richest man on the planet, Musk plans to air commercials exposing government waste discovered through the U.S. Agency for International Development.
At its current price, it could cost him $40 million, but most believe that the cost of admission comes from Musk’s own pockets in this instance.
“Elon Musk is running Super Bowl ads. Reports indicate he’s spending $40 million of his own money on five 30-second commercials that expose government waste, as found by the Department of Government Efficiency (D.O.G.E.). These ads are scheduled to air during the Super Bowl on February 12, 2025.”
Elon Musk is running Super Bowl ads. Reports indicate he's spending $40 million of his own money on five 30-second commercials that expose government waste, as found by the Department of Government Efficiency (D.O.G.E.). These ads are scheduled to air during the Super Bowl on… pic.twitter.com/kl1AWt4qfQ
— Dana Robinson (@conservativeoma) February 7, 2025
The report isn’t entirely accurate, citing the wrong date. However, to avoid confusion, the Super Bowl is slated to take place on Feb. 9 from 6:30 p.m. ET.
The usually active Musk has chosen to remain silent on this tidbit of news, instead opting to let the theories swirl. While there is no confirmation of the event, the rumor mill is insistent that the commercials will happen regardless.
Over the years, as the game has grown in popularity along with the natural progression of costs due to inflation, the cost of a Super Bowl ad has gone up dramatically.
Back in 2002, when Tom Brady was still a young pup, commercials aired during the Super Bowl came at the cost of just $2.2 million. Today, the price has gone up nearly four times, with a single advertisement costing nearly $8 million.