Just before the start of the 2024 regular season, the Dallas Cowboys signed quarterback Dak Prescott to a massive contract that made him the highest-paid player in NFL history.
After months of negotiations, the two sides finally came to an agreement on the record-setting contract. Let’s break down Prescott’s contract, salary, net worth, and career earnings, plus how he’s performing since inking the new deal.
Dak Prescott’s Contract and 2025 Salary
An extension between Prescott and the Cowboys seemed inevitable, so it wasn’t a huge surprise when the two sides finally reached a deal.
After the Miami Dolphins extended Tua Tagovailoa and the Green Bay Packers gave Jordan Love a $220 million deal, Prescott was next up to get paid.
The Cowboys gave Prescott a record four-year, $240 million deal. His average annual value (AAV) is a whopping $60 million, which is $5 million more than the next-closest player. And the deal features $231 million in guaranteed money, just beating out Cleveland Browns QB Deshaun Watson for the most ever.
MORE: Who Are the NFL’s Highest-Paid Quarterbacks?
This new contract takes effect this season, so Prescott, last season, played on the final year of his four-year, $160 million deal. He is earning $47.75 million this season.
Now, with a record-setting contract, all eyes will be on Prescott to see if he produces like one of the NFL’s best quarterbacks and can help the Cowboys hoist the Lombardi Trophy.
Prescott’s Net Worth and Career Earnings
Prescott’s net worth jumped quite a bit after signing this monster extension. While previous estimates were in the $50 million to $60 million range, his net worth is currently listed at $90 million.
Prescott has earned $248,567,825 from his NFL contracts alone. And thanks to this new deal, Prescott is projected to have the highest career earnings of any player in NFL history by 2028, with $436,317,825 in the bank.
Prescott has opened up about how his family didn’t have much money growing up, making his big payday even more special for the quarterback and his family.
Prescott’s parents, Nathaniel and Peggy, divorced when he was young, and he was raised by his mother, who managed a truck stop. Prescott lived in a trailer park; in fact, he even has a tattoo of the Pine Creek Estates mobile home community on his leg sleeve. Prescott said there were times when his mom couldn’t afford the electric bill, so she would rent a cheap motel instead, since it was more affordable than paying the bill.
Dak Prescott: Mom did everything she could for us to survive pic.twitter.com/hxJPLc9bkv
— Graham Bensinger (@GrahamBensinger)
“My mom did whatever it took for us to survive. Sometimes, my mom didn’t have the money for the electric bill, but she could get $40 or so to get a motel room. … Most people would be upset, most people would be mad, but we saw it as a vacation. We saw it as a time to go swimming and to get out of the house, and we’ll figure it out because we have Mom and we’re behind her no matter what.
“My mom did a great job of just masking the adversity or masking the struggle that we went through. … As I got older, obviously you discuss things, and it made sense; it’s easier for her to get $40 to put us in a motel tonight than it is to pay the $170 or $200 bill because three boys are leaving all of her lights on.”
Now, Prescott has achieved generational wealth for his family.
In addition to his huge NFL contracts, Prescott has many endorsement deals, including partnerships with companies like DirectTV, Jordan Brand, Beats, Pepsi, Campbell’s, Sleep Number, Oikos Triple Zero, and Citi Bank. That’s one of the perks of being a superstar quarterback for America’s Team.
MORE: Why Does Dak Prescott Yell “Yeah, Here We Go!” Before Every Snap?
Prescott also has a number of off-field ventures. For example, he has a notable stake in four Walk-On’s restaurants in Texas. Walk-On’s was founded by Brandon Landry, another former football player (who played at LSU). There are more than 50 of these restaurants in America, and Prescott became a co-owner of the Dallas location.
Prescott also invested in RealTruck, which specializes in truck add-ons, decor, and accessories, including bed covers, nerf bars, running boards, wheels, and tires.
Additionally, GLOW Beverages, founded in 2016, makes hydration and energy drinks, and Prescott is an equity stakeholder and ambassador, along with Kylie Jenner. GLOW Beverages offers hydration and energy drinks that blend vitamins, herbs, antioxidants, and much more to give customers a replacement for high-calorie drinks.
Prescott also invested in OxeFit, which sells artificial intelligence-powered exercise equipment. Their first consumer product uses AI to track movements and recognize muscle weaknesses that put the average person at risk for particular injuries. Prescott invested $12.5 million alongside a number of former NFL players.
Prescott has some real estate investments as well. In 2010, he purchased a 9,000-square-foot mansion surrounded by seven acres of land in the Dallas-Fort Worth metropolitan area for just over $3 million, and he sold this property in 2022. He’s involved with Monument Realty, serving as the “Chief QB Officer.”
Cowboys-Eagles Week 1 Preview and Prediction
The Eagles and Cowboys will have their juices flowing on Thursday night in Philadelphia, as both teams enter the 2025 season with high expectations. Head coach Nick Sirianni will be tasked with leading a title defense charge, as opposing teams will have the Eagles circled on their calendars with hopes of taking down the reigning champion.
Dallas has been in the headlines recently, as they dealt away superstar pass rusher Micah Parsons to the Green Bay Packers after deciding not to pay him top-of-the-line money despite his two All-Pro honors in four seasons. They got back three-time Pro Bowl defensive tackle Kenny Clark, who will aid in helping against the run.
That has been a significant deficiency for the Cowboys in recent years, as they allowed 137.1 rush yards per game (17th in the league) last season and 112.35 yards per game in 2023. That’s precisely where Philadelphia excels offensively, as they were second in the NFL last season in rushing for 179.3 yards per game.
Star running back Saquon Barkley is back after a banner 2024 campaign: 345 carries, 2,005 yards, and 13 touchdowns. He capped it off by running for 442 yards in the Eagles’ postseason run.
It’s hard to see a complete flip in the run-stopping abilities for Dallas, potentially spelling doom for them as the game wears on. Offensively, for the Cowboys, they’ll be heavily reliant on quarterback Dak Prescott and the pass game. Their running back room, headlined by former Denver Broncos’ Javonte Williams, is arguably the weakest unit on the roster.
Meanwhile, the wide receiver room has the potential to be the strongest, as they’ll trot out a star-studded duo of CeeDee Lamb (1,194 yards, six touchdowns last season) and newly acquired wide receiver George Pickens (900 yards, three touchdowns with the Pittsburgh Steelers).
Across from them will be a capable secondary in second-year cornerbacks Quinyon Mitchell and Cooper DeJean. Both were key pieces in Philadelphia’s Super Bowl run and will be expected to step up even more with a second year in the organization. The Eagles’ wide receiver duo is no slouch as well. AJ Brown and DeVonta Smith combined for 1,912 yards and 15 touchdowns last season, giving quarterback Jalen Hurts two Pro Bowl-caliber receivers to throw to.
Throughout this game, several intriguing matchups are present. But looking beyond that at the overall depth between the two teams, Philadelphia wins out in a landslide. They’re far better in the trenches on both sides of the ball, have a much more talented secondary, and have potentially the best running game in the NFL.
The Eagles will open the season with a healthy dose of Barkley carries, running all over an undermanned Cowboys run defense. In front of a home crowd, Philadelphia runs away with this one in the second half.
Prediction: Eagles 27, Cowboys 13
