The Dallas Cowboys held off as long as they could on extending Dak Prescott, but in September 2024, they committed to their franchise quarterback with a four-year deal that made him the highest-paid QB in NFL history.
A year later, here’s a closer look at Prescott’s contract, salary, net worth, career earnings, and how he’s performed since signing the record-breaking extension.
Dak Prescott’s Contract Details
The Cowboys gave Prescott a record four-year, $240 million deal. His average annual value (AAV) is a whopping $60 million, which is $5 million more than the next-closest player, Buffalo Bills’ Josh Allen. And the deal featured $231 million in guaranteed money, just beating out Cleveland Browns QB Deshaun Watson for the most ever in 2024 before being overtaken by Allen’s $250 million in 2025.
The new contract kicked off this season, but the Cowboys converted $45.75 million of Prescott’s base salary to a signing bonus this offseason, reducing his cap figure from $89.89 million to $53.29 million. He is now earning $47.7 million this season.
There is a potential out after the 2027 season, but assuming all parties stay interested, Prescott will be well compensated through the 2028 season.
Cap Hit and Percentage of Cap Allocated
- 2025: $50,527,250 (18.10%)
- 2026: $74,068,430 (24.12%)
- 2027:$68,385,783 (20.24%)
- 2028: $78,385,783 (21.09%)
Given the size of Prescott’s contract, the natural question is whether he’s delivered on it. So far, the answer leans toward no. He missed half of the 2024 season due to injuries and finished just 3-5 as a starter, with the Cowboys ultimately missing the playoffs.
Now off to a 3-4-1 start in 2025, Prescott faces mounting pressure to justify his record-breaking deal, and without a deep postseason run, the extension risks being viewed as a major misstep for Dallas.
Prescott’s Net Worth and Career Earnings
Prescott’s net worth jumped quite a bit after signing this monster extension. While previous estimates were in the $50 million to $60 million range, his net worth is currently listed at $90 million.
Prescott’s career earnings from the NFL contracts will jump to $296,335,465 at the end of the 2025 season. And thanks to this new deal, Prescott is projected to have the highest career earnings of any player in NFL history by 2028, with $436,335,465 in the bank.
Beyond football, Prescott has many endorsement deals, including partnerships with companies like DirecTV, Jordan Brand, Beats, Pepsi, Campbell’s, Sleep Number, Oikos Triple Zero, and Citibank. That’s one of the perks of being a superstar quarterback for America’s Team.
He has also expanded into business ventures and owns stakes in four Walk-On’s restaurants in Texas. He also has invested in RealTruck, a company specializing in truck accessories and customization, and holds equity in GLOW Beverages. One of his largest investments includes $12.5 million in OxeFit, a company developing AI-powered fitness equipment.
Cowboys Players’ Fantasy Outlook for Week 9
Here is what PFSN’s Kyle Soppe wrote about the notable Cowboys players’ fantasy outlooks for the Week 9 matchup against the Arizona Cardinals:
Dak Prescott
Unless you believe the Cardinals will emerge from their bye with a newfound focus on the defensive side of the ball, I think you can look past last week’s dud for Dak Prescott in Denver.
In much the same way that the Cowboys are a performance-enhancing defense for their opponents, Denver suppresses numbers across the board, and Dallas’ start was no exception (19-of-31 for 188 yards, zero touchdowns, and two interceptions).
Prescott entered the game on a near-historic hot streak (four straight games with 3+ TD passes and zero interceptions). While I think that’s probably overshooting expectations, it’s far more likely this is a Jacoby Brissett/Prescott shootout than a one-sided beatdown like what we saw a week ago.
He’s had two awful games this season, both on the road against defenses that can look like the best in the sport (Eagles and Broncos). A home game against the Cardinals (seventh-highest deep CMP% allowed since Week 4) is a little different, and with his playmakers fully healthy, I think you should feel good about Prescott returning to the top 10 at the position.
CeeDee Lamb
Since returning from nearly a month off (ankle), CeeDee Lamb’s target rate is essentially identical to the two games pre-injury this season. Still, the type of target has shifted significantly following the film George Pickens put forth during that missed time.
- Weeks 1-2: 41.7% deep target rate
- Weeks 7-8: 16.7% deep target rate
I think this is optimal. Not that Lamb can’t win down the field, but if the goal is to build the strongest offensive environment, allowing Pickens to play to his primary strength with Lamb filling in around him is a wise move.
In theory, this should elevate Lamb’s target rate over time as efficiency improves. Last week had a few chances to be an even bigger performance (two end zone DPIs forced on the same drive after a 29-yard catch earlier in the game put Dallas on the doorstep).
Due to how the Cowboys play, Lamb, even with the presence of Pickens, is on the short list of receivers that could lead the position in PPR points from this point forward.
George Pickens
The Cowboys weren’t competitive at all in Denver over the weekend. Still, Dak Prescott did continue to concentrate his targets at a near-Flacco fashion (14 of his 19 completions went to either Pickens or Lamb), and that means that both were usable with over 14 PPR points, even in a blowout loss.
I found it interesting that Patrick Surtain spent some time on Pickens, a sign to me that opponents view Dallas’ WR2 as a game-breaker they want to discourage Prescott from looking downfield.
That’s obviously easier said than done, but if they viewed Lamb as substantially more dangerous, the reigning DPOY would have been glued to him. Pickens hasn’t seen his target profile look much different since his partner in crime returned to the lineup, aside from a minor decline in red-zone usage.
Better days are ahead for this offense, and this is a great launching spot for just that. The point distribution will vary every week, but 35-ish fantasy points for the Lamb/Pickens tandem every week is fair, and that’s all we can ask for.
Javonte Williams
Javonte Williams wasn’t left for dead by the fantasy community, but if we were universally sold on him, you’d have no idea who Jaydon Blue is.
He’s been great.
I’d argue better than great.
Williams has a touchdown or 5+ receptions in every single game this season, and while the per-carry efficiency comes and goes, his role as the unquestioned lead back in a high-powered offense is stable.
I think Dallas can look at their October results and switch up their priorities a bit. I don’t care about volume; we know the game script plays with those numbers, but in terms of efficiency, here are the splits for their four games this month.
- Two wins: 35 carries for 251 yards (7.2 YPC)
- Two losses: 26 carries for 70 yards (2.7 YPC)
There’s obviously some chicken-and-egg to those numbers, but if this team can create a balanced offensive environment, they can compete with anyone.
If not, they get run out of the building by 20 like last weekend. That’s more of a macro take. In terms of Williams, you can feel great about locking him in this week, a statement I would never have guessed I’d be typing as we prepare for November.