Deion Sanders Jr. Debuts Dad’s New Nike Sneaker Colorway As Coach Prime’s Empire Soars to $60,000,000

Deion Sanders Jr. debuts Nike Air DT Proto 92 “Black” as Coach Prime’s net worth hits $60M, boosted by contracts, endorsements, and real estate deals.

Deion Sanders Jr. recently drew attention by unveiling a fresh look for a classic Nike sneaker, debuting the Nike Air DT Proto 92 “Black,” a colorway rooted in his father’s iconic style.

Though not officially worn by Deion Sanders Sr., the silhouette traces its origins to a prototype crafted for “Primetime” before Nike finalized the original Diamond Turf model. This release highlights the growing influence of Coach Prime’s legacy with Nike, his brand continues its sharp rise.

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Deion Sanders Jr. Unveils New Nike Air DT Proto 92 “Black”

Following the renewed partnership between Nike and Deion Sanders in 2023, a wave of fresh releases across the Air DT Max 96 and Diamond Turf lines has reenergized the legendary athlete’s sneaker legacy.

The latest development features the Nike Air DT Proto 92 in a striking black-based colorway, recently showcased by Deion Sanders Jr., who also revealed his own player-exclusive version earlier this year.

 

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The “Braves” edition of the Air DT Proto 92 pays homage to Deion Sanders’ legendary “Double Play” moment in 1992, when he suited up for both the Atlanta Falcons and Atlanta Braves on the same day.

That feat is honored through a bold sneaker design, set to release exclusively in Atlanta during MLB All-Star Weekend from July 12-15. This limited-edition drop is rumored to be restricted to fewer than 1,000 pairs.

Visually, the sneaker features a black nubuck and mesh upper complemented by clean white Swooshes and a “NIKE” forefoot strap that recalls the signature Diamond Turf style.

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Red accents appear on the tongue and sock liner, while the tongue also displays the recognizable “Prime Time” logo in red, black, and white. Gold mesh hits on the midfoot panel and metallic gold “Nike Air” branding on the heel complete the design.

The Nike Air DT Proto 92 “Black” will be available in men’s sizes for $155 this fall via Nike and select retailers in-store and online. A broader launch follows the exclusive All-Star Weekend release.

What Is Deion Sanders’ Net Worth?

Deion Sanders, head coach of the Colorado Buffaloes and former NFL and MLB star, has built an estimated net worth of $60 million, per Celebrity Net Worth. At the height of his playing days in the 1990s, Sanders earned between $10 million and $15 million annually through contracts and endorsements.

Over his pro career, he collected nearly $60 million in salary — $45 million from the NFL and $13 million from MLB. Adjusted for inflation, that total equals roughly $93 million today.

In December 2022, Sanders signed a five-year, $29.5 million contract to lead the University of Colorado football program. His success there prompted a major pay bump in March 2025, when he inked a five-year extension worth $54 million.

The new deal raised his salary to $10 million for 2025 and 2026, increasing to $11 million in 2027 and 2028, and $12 million by 2029. Sanders has also profited through media work, brand endorsements with Nike, Pepsi, Sega, and others, and the sale of real estate, including a Dallas-area mansion once listed for $21 million.

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