The WNBA has seen remarkable growth in popularity in recent years, with analysts crediting much of that rise to Indiana Fever star Caitlin Clark. Since joining the league as the No. 1 overall pick in the 2024 WNBA Draft, the former Iowa Hawkeyes star’s active playing style and marketability have drawn fans in, boosting attendance, viewership, and engagement across multiple platforms.
Fans have dubbed her influence the “Caitlin Clark effect” because of the major impact she’s had. The Fever’s games consistently draw large crowds, and several opposing teams have moved matchups to bigger arenas to meet the demand. Recent WNBA games featuring Clark have generated record-breaking TV ratings. Her presence has brought stronger media attention, expanded business opportunities, and helped the league reach new audiences.
Caitlin Clark’s Influence on WNBA Attendance and Broadcast Exposure
The WNBA has obviously added new fans since Clark entered the league, and many teams have shifted Fever games to larger venues to keep up with ticket demand as a result. For instance, Indiana’s final regular-season game drew 20,711 fans and helped break the league’s attendance record, showing how Clark’s arrival has boosted in-person viewership.
Television numbers are also way up, with the Fever set to have 41 of their 44 games broadcast next season — a record-high national TV slate for a WNBA team and more than any NBA team this year. The heavy coverage shows just how much attention Clark has brought to her career and the league overall.
The “Caitlin Clark effect” is doing two big things — raising attendance at Fever games and building deeper engagement with women’s basketball. The bigger crowds and interest have pushed WNBA franchises to ramp up their marketing, possibly laying the foundation for long-term growth in visibility and revenue.
Ashley Nicole Moss’ Perspective on Clark’s Impact
In a recent tweet, CBS Sports analyst Ashley Nicole Moss pointed to Clark’s major role in rising WNBA viewership, stating, “the numbers show Caitlin Clark is responsible for a large chunk of the increase in viewership. the WNBA will continue to ride the wave until it’s no longer profitable for them.”
well, yeah. the numbers show Caitlin Clark is responsible for a large chunk of the increase in viewership. the WNBA will continue to ride the wave until it’s no longer profitable for them.
also … continued increase in viewership helps the players in CBA negotiations. https://t.co/P8IDTZ9yW1
— Ashley Nicole Moss (@AshNicoleMoss) March 20, 2025
Clearly, with that second sentence, Moss is implying that the WNBA will likely continue building on Clark’s popularity as long as the demand holds up.
She also noted that a “continued increase in viewership helps the players in CBA negotiations,” suggesting that stronger ratings could lead to better terms for athletes in future deals.