The WNBA is coming to Toronto in a game-changing move. But things just got bigger, as Serena Williams just made sure her name is part of the legacy. The tennis legend has officially joined the ownership group of Toronto Tempo, the league’s newest expansion franchise, set to debut in 2026.
And let’s be honest — when Serena gets involved in something, it’s gonna be a big deal.
Serena Williams Joins the Power Players Behind Toronto Tempo
Williams isn’t just one of the greatest athletes of all time — she’s also building an empire. And now, she’s adding WNBA ownership to her growing list of business ventures.
Toronto Tempo is backed by Kilmer Sports Ventures, led by billionaire Larry Tanenbaum, a major figure in Canadian sports. The investment group behind the team is stacked with heavy hitters, and now, Williams is bringing her influence, star power, and passion for women’s sports into the mix.
In a statement, Williams made it clear that this isn’t just about business — it’s personal.
“This moment is not just about basketball; it is about showcasing the true value and potential of female athletes — I have always said that women’s sports are an incredible investment opportunity. I am excited to partner with Larry and all of Canada in creating this new WNBA franchise and legacy.”
Toronto loves its basketball, and with Williams now part of the ownership team, the Tempo are already making waves before even stepping onto the court.
What WNBA Expansion Means for Toronto
The WNBA has been on the rise, and the addition of Toronto Tempo marks the league’s first team outside the U.S. That’s a historic moment for Canadian basketball fans, who have been pushing for a team of their own for years.
With Williams on board, the franchise gets an extra layer of credibility, investment, and global attention. And let’s not forget — she knows a thing or two about building winning cultures.
The timing couldn’t have been better as women’s basketball is exploding in popularity. Viewership is off the charts. Talent pool is becoming insanely good. Sponsors are pouring buckets.
Williams doesn’t just attach her name to anything — she builds things that last. Her stake in Toronto Tempo isn’t just about owning a team; it’s about pushing women’s sports forward, creating opportunities, and making history.
Toronto is ready. The WNBA is ready. And with Williams in the ownership mix, the Tempo are already a franchise to watch.