Turning Point USA, an organization founded by the late Charlie Kirk and now run by his widow, Erika Kirk, announced it will stage a halftime show during Super Bowl 60, when the New England Patriots face the Seattle Seahawks at Levi’s Stadium in Santa Clara, Calif., on Sunday, Feb. 8.
On Monday, the organization announced that Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett will perform in the “All-American Halftime Show.” The announcement has drawn mixed reactions. At Super Bowl 60, the game’s official halftime show will feature Puerto Rican Grammy Award winner Bad Bunny.
Turning Point USA Halftime Show Draws Reactions
Former MLB All-Star Zack Cozart, who played for the Cincinnati Reds and Los Angeles Angels, posted on X that he plans to watch the alternative halftime show.
“I’ll be watching,” Cozart wrote with an American flag emoji.
I’ll be watching 🇺🇸 https://t.co/tWZ1WUMJZK
— Zack Cozart (@zack_cozart) February 2, 2026
Clay Travis, founder of OutKick and co-host of “The Clay Travis & Buck Sexton Show” with Buck Sexton, also posted on X that he would be tuning in. Travis wrote, “This is better than Super Bowl halftime.”
This is better than Super Bowl halftime. https://t.co/eULDfNU7oR
— Clay Travis (@ClayTravis) February 2, 2026
Sam Neumann, an editor and senior writer for Awful Announcing, shared his reaction on X, writing, “Nightmare blunt rotation.”
Editor and reporter Mike Freeman did not add commentary of his own, replying instead to Turning Point USA’s post on X with a pair of laughing-face emojis.
— mike freeman (@mikefreemanNFL) February 2, 2026
National NFL analyst Lindsey Ok also reacted briefly, posting on X, “This is so lame lmao”.
This is so lame lmao https://t.co/HltYVq2hH1
— lindsey ok (@lindseyyok) February 2, 2026
While NBC will air the official Super Bowl 60 halftime concert featuring Bad Bunny, Turning Point USA’s halftime show will stream on DW+, Real America’s Voice, TBN, Charge!, and The National News Desk. The alternative Super Bowl concert will also air on Turning Point USA’s social media channels on YouTube, X, and Rumble.
Among Kid Rock’s albums are “Grits Sandwiches For Breakfast,” “The Polyfuze Method,” “Early Mornin’ Stoned Pimp,” and “Devil Without a Cause.” Gilbert’s best-known songs include “If You Want A Bad Boy.” Brice’s hits include “Parking Lot Party” and “Hey World.” Barrett’s hit songs include “I Hope” and “The Good Ones.”
The “All-American Halftime Show” is scheduled to begin at 8 p.m. ET.
What?! Why didn’t you say Bad Bunny is American as opposed to Puerto Rican? He’s both! For f’s sake.