Tom Brady’s transition from the field to the boardroom continues to gain traction, with another development highlighting his continued activity in retirement. While Brady now balances media work and his role as a minority owner of the Las Vegas Raiders, his off-field investments are drawing increasing attention. One of those ventures reached a significant financial benchmark this winter.
Tom Brady’s NOBULL Investment Hits Major Valuation
Front Office Sports reported that NOBULL, the athletic apparel brand co-owned by Brady and entrepreneur Mike Repole, has closed a $50 million funding round that values the company at $1 billion. Repole confirmed the news to Front Office Sports’ Dan Roberts, noting the round closed in December and marked a new stage of growth for the brand.
NOBULL’s Mike Repole tells FOS’s @readDanwrite that the company he co-owns with Tom Brady has closed a $50M funding round that now values the company at $1B. pic.twitter.com/zgCAXCVX0g
— Front Office Sports (@FOS) January 20, 2026
“NOBULL has closed a $50M funding round that now values the company at $1B,” Repole told Front Office Sports.
The valuation reflects NOBULL’s rise from a niche training-focused brand into a broader performance and lifestyle company. Founded in 2015, NOBULL built early momentum through its presence in the CrossFit and functional fitness space, emphasizing minimalist design and durability. Brady became involved with the company after his playing career, lending both capital and brand influence as it expanded its reach.
According to Repole, the funding round is not just a financial milestone but also a springboard for further expansion. NOBULL is launching a nutrition line as part of its next phase, signaling a move beyond footwear and apparel into performance-focused products. The company has also made notable additions to its endorsement roster, recently signing LSU gymnast and social media standout Livvy Dunne and highly regarded hockey prospect Matthew Schaefer.
Those moves point to a broader strategy to capture younger audiences and diversify NOBULL’s presence across multiple sports. The brand has steadily grown its visibility through athlete partnerships rather than traditional mass marketing. This model has aligned well with Brady’s approach to business ventures since retiring from the NFL.
Brady’s involvement with NOBULL fits into a broader post-career portfolio that includes media, wellness, and ownership roles. His minority stake in the Raiders, approved by NFL owners in 2024, positioned him as one of the league’s most high-profile former players to transition into team ownership. At the same time, his role as a broadcaster with FOX has kept him connected to the sport while allowing him to expand professionally.
The $1 billion valuation underscores Brady’s continued influence outside football. Rather than slowing down after retirement, he has leaned into opportunities that mirror the discipline and long-term planning that defined his playing career. As NOBULL enters its next growth phase, Brady’s off-field success remains closely tied to the same competitiveness that made him the greatest of all time.
