Quarterback Tom Brady retired from the NFL after 23 seasons, which included seven Super Bowl wins, five Super Bowl MVPs, 15 Pro Bowls, and a long list of awards and accolades. Many expected him to take a breather and enjoy retirement, but that couldn’t be further from the truth.
Brady has stayed busy. As an NFL analyst for Fox Sports, he’s bought stakes in several sports teams, including the Las Vegas Raiders, the Las Vegas Aces, and Birmingham City FC. He’s also gotten into speedboat racing and even tried his hand at acting.
A businessman at heart, Brady has been promoting his sports card store, CardVault, his wellness brand, TB12, and his media and production companies. Now, he’s back in the news — this time for a new museum he’s helping to launch in Las Vegas.
Tom Brady’s New Business Pays Homage to Other Sports Icons
Brady teamed up with legendary sports broadcaster Jim Grey and his wife, Frann Vettor-Grey, to open a new sports memorabilia museum on the Las Vegas Strip.
The 3,100-square-foot museum inside the Fontainebleau Hotel features pieces like Brady’s seven Super Bowl rings and Michael Jordan’s first pair of Air Jordans.
Brady told the media that the museum celebrates the journey of greatness that he and others have taken. “The Hall of Excellence is about more than preserving history — it is about celebrating the relentless pursuit of greatness. These moments, these legends, they remind us of what is possible when passion and hard work come together, and they inspire us to chase our own legacies.”
A new sports and entertainment museum backed by Tom Brady and legendary sportscaster Jim Gray is set to open inside Fontainebleau Las Vegas on June 20.
Called the Hall of Excellence, the museum will feature iconic memorabilia from athletes and entertainers spanning decades.
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He added that these artifacts are often hidden in athletes’ private collections when they should be shared with the fans who supported them throughout the journey.
The museum tour is narrated by Morgan Freeman, the iconic Academy Award-winning actor. It also features commentary and stories from Oprah, Snoop Dogg, Jim Nantz, Bob Costas, and more. The exhibits highlight not just athletic excellence but also Las Vegas’ rise as a major hub for sports and entertainment.
In addition to Brady’s rings and Jordan’s sneakers, the museum showcases hundreds of pieces, including the bat Jackie Robinson used to break baseball’s color barrier, Kobe Bryant’s game-worn jersey from his first televised game, the golf ball Tiger Woods used to win his first Masters Tournament, and Oprah Winfrey’s Presidential Medal of Freedom.
There’s also a separate trophy room featuring the Vince Lombardi Trophy, the Heisman Trophy, the Claret Jug from the British Open, the MLB Commissioner’s Trophy, the Larry O’Brien Championship Trophy, and hardware from Wimbledon, the U.S. Open Golf, and the U.S. Open.
Other exhibits honor historic moments and sports legends like Joe Louis, Rocky Marciano, Jim Brown, Babe Ruth, Pele, Shohei Ohtani, Hank Aaron, Magic Johnson, LeBron James, Michael Phelps, Don Shula, Katie Ledecky, Jack Nicklaus, and many more.
This one-of-a-kind museum allows fans to experience sports and Las Vegas through the eyes of the icons who defined greatness.