The US Open is in full swing in New York, but this year’s on-court action isn’t the only thing turning heads. Tennis stars like Jessica Pegula, Aryna Sabalenka, and Novak Djokovic are dazzling with powerful games, as fashion is making a bold statement as well.
Y-3, the high-style collaboration between Adidas and Japanese designer Yohji Yamamoto, has debuted its much-talked-about 2025 US Open collection, infusing the tournament with a sense of innovation both on and off the court.
As the Grand Slam heats up, this fusion of sport and style is drawing fans and fashion enthusiasts alike, offering an extra layer of excitement to every match.
Y-3 x Adidas: Where Japanese Design Meets Global Tennis
Y-3 first launched in 2003 as a partnership uniting Adidas’ performance heritage with Yamamoto’s avant-garde, minimalist aesthetic. Each season pushes boundaries between sport and runway, and this year’s US Open capsule stands out for its use of Japanese Suibokuga ink technique, transforming traditional brushwork into bold, wearable art.
The new collection, unveiled on August 16, 2025, includes 18 pieces, from monochrome dresses and sleeveless tops for women to sharp tees and shorts for men, all marked by striking abstract motifs.
Yamamoto’s vision channels both the elegance and the energy of tennis: clean lines symbolize precision, while unexpected details—think asymmetry and fluid brushstrokes—reflect the creativity that sets elite athletes apart. This is not just about looks.
Adidas’ Climacool technology, woven throughout the line, is designed to keep players cool and comfortable under pressure, a key asset during the long, hot days of late-summer tournament play.
Adidas’ bland kits are finally being replaced by a fashion-forward offering from their Yohji Yamamoto-led sub-brand Adidas Y-3, and they’ll make their official debut on-court at the US Open.
But we’ve gotten a sneak peak in a new campaign. What do you think? pic.twitter.com/8FVN34d7A3
— Jessica Schiffer (@jessicaschiffer) August 15, 2025
The clothing’s influence isn’t confined to the court. Y-3 pieces often make their way to the streets and celebrity wardrobes, cementing their status as sought-after luxury sportwear.
Who’s Rocking Y-3 at the 2025 US Open, and How Does It Show Up?
Multiple top-ranked athletes have gone all-in on the Y-3 collection in New York this year. Pegula took the court for her first-round match in the distinctive Y-3 Tennis Pro Dress, which pairs the dynamic Suibokuga pattern with sport-driven materials. Karolina Muchova, one of the top Czech contenders, has opted for a plum purple tank and shorts.
Greek player Maria Sakkari mixed it up with a Y-3 Tennis Pro Bib layered over a cropped tank. Elina Svitolina, from Ukraine, also brought out a purple Y-3 kit, while Felix Auger-Aliassime and Jakub Mensik have each worn combinations of ink-inspired shirts and tanks with functional shorts.
MORE: Félix Auger-Aliassime’s Story: US Open Star’s Father’s Immigration From Togo and Duo’s Tennis Dream
Stefanos Tsitsipas has embraced the modern edge of the brand by pairing his shorts with streamlined leggings, and Alexander Zverev completed his look with a signature Y-3 headband.
Availability of the collection has ensured that anyone inspired by these players can shop the pieces online, reflecting a growing trend of fans wanting to emulate their favorites’ on-court style.
Cost and Consumer Appeal: High-End Sportwear for Fans and Players
One of the defining aspects of Y-3 is its positioning at the intersection of performance and luxury—and the price tags reflect that.
Pieces from the US Open collection range broadly, with options such as kids’ Y-3 Tennis Shorts at $55, women’s Tennis Pro Match Tank Tops at $80, and headline items like the Tennis Pro Dress worn by Pegula retailing for $200.
Adidas attributes the premium pricing to top-tier materials, elaborate design processes, and the influential celebrity reputation the brand commands.
Quantitatively, the Y-3 clothing line boosts visibility and sets athletes apart. Studies show that high-profile capsule collections often drive increased social engagement for both players and brands, though Adidas has not released specific sales figures for the 2025 US Open launch.
The 18-piece capsule has created visible buzz not just at the tournament’s famed Billie Jean King National Tennis Center, but across social channels and major fashion publications.
