Eugenie Bouchard, along with Danielle Collins, Eva Lys, and others, has shared her thoughts on British star Emma Raducanu becoming Uniqlo’s newest brand ambassador. The world No. 25 last competed at the Dubai Duty Free Tennis Championship, facing a Round of 64 defeat to lucky loser Antonia Ružić.
Collins, Bouchard, and Lys Praise Raducanu’s Landmark Uniqlo Partnership
Raducanu began her 2026 season by making her debut at the fourth edition of the United Cup. She missed her first match against the Japanese star Naomi Osaka due to a foot injury and was defeated by Maria Sakkari, with Team Britain getting knocked out of the tournament.
She then entered the Hobart International, advancing to the quarterfinal round, and then exited the first Grand Slam of the season at Melbourne Park with a second-round defeat to a former world No. 21, Anastasia Potapova. She gave her best performance at the Transylvania Open, reaching the final round, losing the title to the homeland’s Sorana Cîrstea.
READ MORE: All To Know As Emma Raducanu Officially Separates From Nike To Follow in Roger Federer’s Footsteps
At the Qatar Open, she retired from her first-round match against Camila Osorio due to blood pressure issues. After wrapping up her Middle East Swing, Raducanu is all set to begin her journey with Uniqlo, the brand that is also endorsed by Swiss legend Roger Federer.
Raducanu has ended her eight-year partnership with Nike and will move forward in her career with Uniqlo. Through its official Instagram post, the brand announced, “Introducing Emma Raducanu, our newest Global Brand Ambassador and Britain’s top-ranked female tennis player. Emma will champion UNIQLO’s LifeWear philosophy, which is committed to pursuing excellence, making meaningful contributions to society, and empowering the next generation.”
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Her latest deal garnered an admirable reaction from Bouchard, who added, “Love,” whereas Collins mentioned her thoughts sans words, “😍🙌.” The German star, Lys, added, “👀 i see you.”
Apart from them, Priscilla Hon wrote, “I’m a fan of this 💧😍,” and Romanian talent Elena-Gabriela Ruse, who last competed at the Dubai Tennis Championship, reflected, “Omgggg!!! @emmaraducanu ♥️sooo niceee🥹.”
Considering her new deal, Raducanu had shared the significance of her new chapter, highlighting her excitement, “I am very pleased to join Uniqlo and to work closely with its amazing team of global brand ambassadors. Uniqlo and I share many values and perspectives on life, culture, and society.”
She continued, “I am excited to promote LifeWear through my tennis career, and to work with everybody at Uniqlo to inspire and engage young people everywhere.”
Apart from Raducanu and Federer, former world No. 4 Kei Nishikori also represents the brand, and Serbian legend Novak Djokovic previously had a five-year partnership with Uniqlo.
