Andre Agassi recently shared his heartfelt reaction after his wife, Steffi Graf, became the new partner of Lidl’s sports brand, Crivit, highlighting his love and support for her new endeavour. After concluding their decorated careers in tennis, the legendary couple is still involved in sports, having begun their pickleball careers in 2024 and 2025.
Andre Agassi Showers Love and Admiration As Wife Steffi Graf Becomes a New Brand Partner
Agassi, who has won 60 ATP Tour singles titles, including eight majors, tied the knot with the German icon in October 2001, and the couple welcomed their first child, son Jaden Gil Agassi, in 2001, followed by daughter Jaz Elle Agassi in October 2003.
Their son, Jaden, took up baseball as a pitcher, played during his collegiate career with the University of Southern California, and then also competed in World Baseball Classic qualifiers with Team Germany. Whereas their daughter is not active in any sports but is a horseback rider, a dancer, and engages in outdoor activities.
Compared to them, their parents are still involved in sports, with Agassi making his professional debut at the U.S. Open Pickleball Championships last year, and the couple also played at the Pickleball Slam 2 event.
In his recent Instagram story, the Hall of Famer expressed his excitement and admiration for Graf becoming the new partner of sports brand Crivit, a brand of the German discount supermarket chain Lidl.
He added, “Beyond proud to see you as the new brand partner of @crivit 🧡,” whereas the brand, while announcing their new partnership with Graf, added in the caption, “Joy moves with everyone – in every start, every step, every flow. Stefanie Graf shows you how simple that can be. 🧡 Welcome to the team, Stefanie Graf! Let’s move together.”
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Considering their successful relationship, Agassi had once reflected, “What has transcended everything has been the common ground we share and our basic approach toward life. It’s better to be lucky than good sometimes. I don’t feel like I have any answer to how to have successful relationships, but I do feel overwhelmed with the joy that I feel every day.”
Apart from Crivit, Graf had partnerships with Dunlop, Adidas, Wilson, Head, Rexona, Barilla, Apollinaris, Citibank, and others. As a couple, they both had deals with Canon and Longines.
