Super Bowl TV Ratings: How Many People Watch the Big Game in USA and Around the World?

The Super Bowl draws in millions of viewers from around the world each year. How many people watch the big game, and will this year break the record?

In Super Bowl 58, the defending champion Kansas City Chiefs will take on the five-time Super Bowl-winning San Francisco 49ers in Las Vegas.

After a year of milestones for the NFL, this game is expected to have sky-high ratings.

How Many People Watch the Super Bowl?

The Chiefs and Baltimore Ravens made TV history in this season’s AFC Championship Game. According to CBS, Kansas City’s win over Baltimore was the most-watched AFC Championship Game ever, averaging 55.473 million viewers in the early window.

NFL games made up a staggering 93 of the top 100 broadcast programs last year, according to data from Nielsen, a leading media measurement firm.

The Super Bowl played in 2010 — won 31-17 by the New Orleans Saints over the Indianapolis Colts — drew a then-record 106 million viewers, the first time the big game’s viewership had grown to nine digits.

That record was broken again in 2015 when an all-time high of 114.8 million Americans watched the New England Patriots’ 28-24 victory over the Seattle Seahawks.

After that, numbers began to decline. The 2019 title game slipped back down to eight digits as 98.9 million people tuned in to watch New England beat the Los Angeles Rams 13-3.

In 2021, 95.8 million checked in for the Covid season’s title game, won by Tom Brady and his Tampa Bay Buccaneers, 31-9, over the Chiefs in 2021.

Since that 2021 down year, the Super Bowl has come back with higher viewership, as audiences of 101 million and 113 million, respectively, tuned into the last two title games.

The international numbers for the Super Bowl are impressive, though not typically comparable to other global sports phenomenons like the World Cup. There was an international audience of over 56 million for the Chiefs vs. Eagles Super Bowl last year, according to the NFL, which was a 7% increase over the prior year’s Super Bowl.

Overall, the Super Bowl was carried live in 190 different countries or territories and broadcast in over 25 languages.

“Global interest in the NFL continues to accelerate, and these numbers reflect the exciting growth in our sport around the world,” Peter O’Reilly, NFL Executive Vice President, Club Business, Major Events & International, said in the release.

MORE: How Long Is the Super Bowl? Why Is It Longer Than an Average NFL Game?

“The Super Bowl is the pinnacle of our season and a must-watch cultural event. It’s fantastic to end the year with so much momentum as we look towards next season.”

This year, the big game is expected to see even more viewers. Part of this could be due to the Taylor Swift effect, as the world-renowned pop star is dating Chiefs star tight end Travis Kelce. Their romance has brought more attention to the NFL world and viewers, who otherwise may not have been watching the sport.

“There’s going to be part of the population where Taylor is going to be their reason to watch this game, a chance to see her,” Jason Lynch, a curator at the Paley Center for Media, told NBC.

“If it turns out that this year’s game is the most watched, which CBS is certainly hoping is going to be the case, I think Taylor will probably be the thing that’ll help put it over the top.”

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