The legacy of Peyton Manning is about as untouchable as it gets. Well-respected by his peers and coaches, a legendary game planner and signal caller, his pre-snap calls at the line of scrimmage earned him the nickname “The Sheriff.”
Throughout a remarkable NFL career, he cemented himself as one of the all-time greats with two Super Bowls, five MVPs, and a résumé as one of the most efficient and productive quarterbacks ever. But as much success as he had on the field, he’s also been remarkably successful as a businessman.
Peyton Manning’s Business Investments
Papa John’s
One of the most significant parts of his initial portfolio, Manning was the face of Papa John’s national advertising campaigns for several years. During that time, he became the owner of 31 stores in the Denver area. His investment came right as Colorado legalized recreational marijuana, something Papa John himself once joked about boosting business.
Nationwide
A regular spokesperson for them since 2014, the Indianapolis Colts legend was part of the company’s viral advertising campaign. Blending his humor and charisma with their marketing strategy led to a wildly successful partnership, with Manning starring in memorable commercials built around the catchy “Nationwide is on your side” jingle.
Omaha Productions
The crown jewel of Manning’s business ventures, Omaha Productions, was founded in 2020, named after the iconic “Omaha, Omaha!” call at the line of scrimmage during his playing days.
It started with the football documentary Peyton’s Places, which kicked off a list that grew to include Eli Manning, Abby Wambach, Ronda Rousey, David Ortiz, Vince Carter, Sue Bird, P.K. Subban, John McEnroe, and Stephanie McMahon. Each star got their own “Places” show, covering everything from college basketball to tennis to hockey to professional wrestling.
Omaha Productions didn’t stop there. They signed a major deal with ESPN to expand their alternate broadcasts across different sports, proving that the Manning brand wasn’t just about football — it was about connecting with fans across all sports with a fresh, relatable style.
Their most popular production has been the Manningcast. Initially known as Monday Night Football With Peyton and Eli, it’s an alternate presentation of Monday Night Football throughout the NFL regular season. Featuring live game analysis, storytelling, and a steady stream of celebrity guests — including former President Barack Obama, Patrick Mahomes, and Bill Belichick — it became a new blueprint for sports media innovation.
Other Investments and Sponsorships
Throughout his playing career and life post-retirement, Manning has remained one of the most popular and marketable figures in American sports history. He even hosted Saturday Night Live, showcasing the comedic timing that would later drive his advertising success.
Alongside his natural charisma, Manning has stacked up endorsement deals with major brands. Some of the big names he’s partnered with include Buick, DIRECTV Group Inc., Fanatics, Gatorade, and Nike. Even long after his playing days ended, Manning’s presence in commercials and campaigns shows no sign of slowing down.