The Utah Mammoth’s visual identity is full of hidden meanings and clever design choices. The main logo, called the “Mountain Mammoth,” is a layered tribute to the state. Snow-capped Wasatch peaks form the mammoth’s head. Inside the design is a silhouette of Utah, and the creature’s curled tusks subtly shape a “U.”
This logo anchors the front of the home jersey, while the away uniform features a stepped-down “U-T-A-H” wordmark across the chest. It’s a unique move, making Utah one of just two NHL teams with different designs on home and away sweaters.
Exciting Details Emerge About Utah Mammoth’s Design
The team’s colors — Rock Black, Salt White, and Mountain Blue — carry over from its inaugural season. The jersey striping stays the same, but a new typeface called “Mammoth Sans” adds some edge with angled bars and a forward slant meant to reflect the state’s rugged landscape.
Shoulder patches add more detail: the home jersey sports a new “Utah Badge,” featuring a hockey stick and the stairstep “U-T-A-H.” The away jersey places the Mountain Mammoth on its shoulders. A secondary alternate logo, with a tusk cutting through the letter “U,” appears on both sets of pants.
Inside the collar, a simple tag reads “EST. 2024,” grounding the team in its origin story. First-run merchandise — hats, hoodies and T-shirts — is already available at the Delta Center, with broader retail availability expected soon.
Utah Mammoth Is More Than a Name, It Is a Movement
The branding journey wasn’t typical. Most professional teams take up to two years to finalize a permanent identity, but the Utah Mammoth brand came together in just over a year, with help from design firm Doubleday & Cartwright.
The name Yeti was the early frontrunner, but trademark issues — particularly with Yeti Coolers LLC — forced the team to pivot. Final options came down to Utah Mammoth, Utah Hockey Club, and Utah Outlaws. The name Wasatch was briefly in the mix but dropped after poor polling results.
Mammoth emerged as the favorite thanks to strong local support and a clean trademark path. While there were concerns about overlap with the Colorado Mammoth lacrosse team, Utah reportedly maintained open communication with its ownership and got the green light.
The mammoth itself has deep ties to the region. Fossils have been found across Utah, from Bear Lake to Lake Powell. In 1988, a full skeleton was unearthed in Huntington Canyon.
Paleontologists say mammoths could reach speeds of more than 25 mph — a trait the team says echoes the pace of NHL play. That blend of power, history, and unity is what Utah’s new team hopes to reflect.
With the No. 4 overall pick in the upcoming NHL Draft and energy building ahead of the 2025–26 season, Utah Mammoth isn’t just a new name. It’s a symbol of a new chapter in Utah sports.