Amid the free agency noise, a development was underway at the St. Louis Blues that had nothing to do with signing contracts or striking trades. Still, nonetheless, it evoked relentless criticism and vitriol on social media.
The Blues announced on Thursday, July 10, that they won’t be renewing the contract of play-by-play broadcaster John Kelly. Instead, they will opt for a simulcast with Chris Kerber and Joey Vitale, ending Kelly’s prolonged association with the franchise.
Instant criticism followed, with many alleging that the move is a “cost-cutting” measure. Amid this discourse, Blues president and CEO Chris Zimmerman has backed the decision.
Chris Zimmerman of the St. Louis Blues Explains the Management’s Decision To Let Go of John Kelly
Zimmerman refuted all claims that the move was motivated by an effort to reduce expenses. Of course, it would help save some money, but the management’s decision had hardly anything to do with it. According to the Blues’ CEO, the move had much to do with keeping up with changing times and adapting to them.
“When you look at the scope of our business, what we’re investing in, how we’re investing in the business, how we invest in players, it’s just not the driver,” Zimmerman said. “We’re not going to save our way to success here.
“We’re going to win in a new media world based on how good the product is, how engaging and, oh yes, of course, a big part will also always be about the quality of the team and how entertaining they are.”
The Blues management’s decision to let Kelly go was influenced by FanDuel’s new leadership. Former ESPN executive Norby Williamson will lead production, and Jay Rothman will be in charge of NHL broadcasts. Zimmerman touted both as “visionaries” and acknowledged their role in the latest development.
“Their entering the picture and wanting to bring a little bit different feel to the production also certainly has played a role,” Zimmerman said.
Zimmerman recognizes the significance of this change and how it could upset the fan base. The Blues boss states that even though Kelly shall always be an undeniable part of the franchise, the recent move means bringing the fans the best product.
“We believe (we) can be the best product and the best experience viewing our game as possible. We made a very hard decision, and we make it with massive respect for John, what he means and will always mean to our organization, as we feel about his family as well,” Zimmerman said.
Kelly’s exit marks the end of an era for the Blues. He was a voice of immense familiarity and comfort to the franchise’s fans. His prolonged association with the team of 21 seasons has finally ended. Kelly penned an emotional note on his X account, recounting his time with the franchise and expressing his gratitude.
“To the people of St. Louis and the passionate Blues fans, thank you,” Kelly said. “Your unwavering support has meant everything to me and my family. The outpouring of kindness over the years has been truly humbling. This fanbase is one of a kind.”
Thank you, St. Louis. pic.twitter.com/Y4qteWG5u3
— John Kelly (@Jkellyhockey) July 11, 2025
The Blues follow the Buffalo Sabres, Dallas Stars, and Carolina Hurricanes, among others, to simulcast the television broadcast on the radio. Meanwhile, the New York Islanders announced that they would follow suit.
Bullstuff
The Blues like to screw people.