Bad Bunny’s Super Bowl Halftime show was a hit, and the NFL released the numbers to confirm. Due to Super Bowl fans across the world sharing clips and commentary from Bad Bunny’s halftime performance, the NFL has a clearer picture of how far its audience reaches.
Bad Bunny Halftime Clip Reaches 180 Million Views, Total Social Hits 4 Billion
Sportico reporter Jacob Feldman said an official NFL video from Bad Bunny’s performance reached 180 million views, making it the most-viewed social clip in league history. Feldman added that more than half of those views originated outside the United States.
NFL PR executive Brian McCarthy detailed the broader impact. He said the Apple Music Super Bowl 60 Halftime Show generated 4 billion social views in the first 24 hours, including content from fans, NFL platforms, broadcast partners, and influencers. McCarthy reported that the total represented a 137 percent year-over-year increase and set a new NFL record for single-day social engagement.
The online surge unfolded alongside significant television numbers. NBC announced that Super Bowl 60 averaged 124.9 million viewers, ranking as the second-most-watched Super Bowl ever. The network said Telemundo’s Spanish-language broadcast averaged 2.4 million viewers, a record for that channel. Peacock streaming accounted for 18.5 million viewers.
“Apple Music Super Bowl LX Halftime Show Breaks All-Time NFL Records on Social Media,” McCarthy posted on X. “Total social consumption (inclusive of fans, owned platforms, broadcast partners, influencers, etc.) set a record of 4 billion views after the first 24 hours, up +137% YoY.”
NBC also reported that the halftime window from 8:15 to 8:30 p.m. ET averaged 128.2 million viewers. The audience peaked at 137.8 million viewers, the largest peak ever recorded in U.S. television history. However, the average audience did not surpass the 133.5 million mark set by Kendrick Lamar’s Super Bowl 59 performance.
READ MORE: Top 100 2026 NFL Free Agent Rankings
Bad Bunny Makes Super Bowl History
Bad Bunny became the first halftime show performer to sing primarily in Spanish at the most-watched sporting event in the United States. His set included guest appearances from Lady Gaga and Ricky Martin. But his performance faced direct competition from an alternative broadcast organized by Turning Point USA.
The conservative group streamed its own “All-American Halftime Show” on YouTube and other platforms, with Kid Rock as the headliner, joined by Brantley Gilbert, Lee Brice, and Gabby Barrett.
Early projections indicated the audience gap was significant. Reports circulating ahead of Nielsen’s official release suggested Bad Bunny’s set drew more than 135 million viewers through NBC and Peacock. The TPUSA stream attracted just over six million.
The official halftime show benefited from its placement within the Super Bowl broadcast, which regularly draws more than 100 million viewers. The alternate event was promoted as an option for audiences opposed to Bad Bunny’s selection.
McCarthy’s figures highlighted the event’s global reach. With a majority of the 180 million views coming from outside the U.S., the halftime content resonated with audiences beyond the traditional U.S. fanbase. These metrics established new benchmarks for how NFL content is consumed and shared.
