The New York Giants stand as one of the NFL’s most iconic franchises, with a legacy that dates back to the league’s early years. Founded in 1925 by Tim Mara, the team has remained under Mara family control for a century, later splitting ownership with the Tisch family. Now, for the first time in decades, a piece of the franchise may be up for sale.
Giants ownership has confirmed they are exploring the potential sale of a minority, non-controlling stake of up to 10%, a move that could set a new benchmark for NFL franchise valuations. The decision comes at a time when team values are soaring, and it could be a historic financial moment for the league and New York.
New York Giants Expected To Set New Valuation Record
According to a report from Sports Business Journal, the Giants are working with investment bank Moelis & Co. to manage the sales process.
“The Giants are looking to sell up to 10 percent of the team, sources say, a process likely to set a new high-water mark for an NFL team valuation. The century-old club, one of the most valuable sports teams in the world, has hired Moelis & Co. as its banker.
“The team will not sell a majority stake or cede control, which has rested with current President John Mara or his family since his grandfather, Tim Mara, founded the team in 1925, sources said.”
NFL franchise values have skyrocketed in recent years, and the Giants — ranked as the league’s fourth-most valuable team at an estimated $6.8 billion — are poised to push that number even higher. The once-proud organization finished dead last in PFSN’s power rankings, headlined by an offense that ranked 31st in its proprietary Offense+ metric.
For comparison, in December of 2024, the Philadelphia Eagles sold an 8% stake to two wealthy families in separate deals that valued the franchise between $8.1 billion and $8.3 billion.
Given New York’s larger market size and the team’s historic brand, experts expect the Giants to surpass that valuation.
“The Giants’ sales process could result in a fascinating data point for the NFL club equity market,” the report continued. “Experts believe the Giants’ valuation will beat those numbers based on the size of the New York City market alone (roughly 19.5 million in NYC versus 6.2 million in Philadelphia).”
Giants Confirm Sale Exploration in Official Statement
Shortly after the Sports Business Journal report surfaced, the Giants issued a formal statement via NFL Network’s Mike Garafolo.
“The Mara and Tisch families have retained Moelis & Company to explore the potential sale of a minority, non-controlling stake in the New York Giants. There will be no further comment in regard to the process.”
Statement from the #Giants:
“The Mara and Tisch families have retained Moelis & Company to explore the potential sale of a minority, non-controlling stake in the New York Giants. There will be no further comment in regard to the process.” https://t.co/1E2T7R1iUM
— Mike Garafolo (@MikeGarafolo) February 14, 2025
The decision to sell a portion of the team isn’t without precedent. The Mara family, which has an estimated net worth of $3 billion, has faced ownership disputes before. In 1991, internal family conflicts led some relatives to sell their share of the franchise, which allowed the Tisch family to step in as co-owners. Today, the Mara and Tisch families each control 50% of the organization.
This move is likely motivated by the same factors driving other recent NFL equity sales: generational wealth planning, estate management, and the opportunity to capitalize on the league’s booming financial landscape. With valuations soaring, minority stakes in elite franchises are becoming increasingly attractive to high-net-worth individuals and investment groups.