![Travis Hunter’s helmet sits on the table before the start fht press conference. The Jacksonville Jaguars’ first-round pick, Colorado Buffaloes wide receiver and defensive back Travis Hunter answered questions during a press conference Friday, March 25, 2025 at Miller Electric Center in Jacksonville, Fla. [Doug Engle/Florida Times-Union]](https://statico.profootballnetwork.com/wp-content/uploads/2025/05/16093447/jacksonville-jaguars-schedule-release-video-1920x1490.jpg "WATCH: Influencer Ashton Hall Shows Off Daily Routine Inside Jaguars' Facility After Viral Schedule Release Video")
Fitness influencer and former Alcorn State football player Ashton Hall, who shot to fame earlier this year for his eccentric morning routine, has now taken center stage in a creative twist from his hometown NFL team.
The Jacksonville Jaguars featured Hall in their 2025 NFL schedule release video, blending his viral routine with the team’s announcement of upcoming matchups. The video immediately went viral for its creativity and positive vibes.
Ashton Hall’s Viral Routine Comes Alive at Jaguars’ Facility
A Jacksonville native and graduate of First Coast High School, Hall is no stranger to attention. His routine first captured the internet’s imagination in March 2025. Now based in Miami, Hall works as an online fitness coach and is listed as a “Fitness Professional” at Worthy Coaching on his LinkedIn profile.
The one-time running back at Alcorn State University has quickly turned himself into a global brand. He has nearly 16 million Instagram followers, with people of all ages looking for workout tips or simply to gawk at his killer abs.
The Jaguars capitalized on Hall’s internet fame by inviting him to replicate his now-iconic daily workout routine at the Miller Electric Center, their official practice facility.
The routine paid off. Game time 🐆 🏈 pic.twitter.com/apPu88XR70
— Ashton Hall (@AshtonHallofc)
The video parodies Hall’s first viral clip with clever tweaks: instead of just ice water at home, Hall plunges his face into a bowl of ice water at the Jaguars’ facility, dons team gear, and even takes a practice session.
Hall captioned a recent post on X, “The routine paid off. Game time.”
Jacksonville Schedule Reveal Video Capitalizes on Growing NFL Trend
The Jacksonville schedule reveal video is filled with Hall’s signature antics, showing him meandering through the practice area, soaking in the hot shower, and sprinting on a treadmill—all timed to precision.
As Gilberto Manzano of Sports Illustrated described it, “The NFL’s schedule release day has become the ‘creative Super Bowl’ for the 32 teams’ best content creators.” The Jaguars certainly leaned into that spirit by crafting a parody that highlights Hall’s flair while embracing meme culture and social media relevance.
This year’s schedule drop follows a growing trend. In 2024, the Jaguars used an X-Men-themed video with players depicted as superheroes. In 2023, actor Asher Grodman led a skit mocking the NFL scriptwriting conspiracy. Earlier years saw the team explore everything from “Florida Man” headlines to cat memes.
For 2025, Hall’s inclusion wasn’t just about viral reach. His Jacksonville roots and college football career gave the collaboration authenticity. As the team continues to push creative boundaries with releases, Hall’s quirky commitment to face dunks and 3:52 a.m. wakeups provided the perfect hook.
“You never know who is going to pop up in these schedule release videos”, USA Today’s Cory Woodroof said. “And Hall deserves to take a bow for how he’s willing to poke fun at himself, for his admittedly bizarre morning routine that went viral earlier this year.”