The Super Bowl has become far more than a plain, old football game. While it crowns the Champion of the NFL season, it has become a global mainstream event that goes beyond whatever happens on the gridiron. Whether it is the glitz and glamour of the Half Time Show, or the coveted Super Bowl ads, the entire event is a four-hour spectacle.
Today, we take a deep dive into those advertisements and the amounts they cost to put up.
Cost Of A Super Bowl Commercial
Over the years, the price of the commercials has steadily increased. Some of it might be attributed to inflation but as the game continues to grow in popularity, the numbers keep climbing. This season, the official report suggests that the advertisers are paying $8 million for a spot.
However, even at the gargantuan rate, common belief suggests that the price of admission is worth it, at the very least. Typically, the Super Bowl has the highest audience watching television simultaneously.
Last year, the number was at $123 million, and the total revenue generated from commercials totaled close to $550 million.
Whether the ads are localized or on a national scale, the direct impact is palpable for advertisers and well worth the investment. However, the placement of the commercial plays a major factor too.
According to most strategy consultants, the timing of the game, such as the quarter, or even when during the quarter can play a major impact on its results. In particular, a lot of people tune in to watch the legendary Half-Time Show, this year spearheaded by Kendrick Lamar.
As a result, commercials after the end of the first half typically draw a larger audience and consequently, greater value for money.
History Of Super Bowl Commercial’s Costs
Since 2022, the cost of running a Super Bowl advertisement has steadily gone up. With the exception of 2007, 2011, and 2021, each season has seen the number rise or remain intact from the previous season.
Back at Super Bowl XXXVI, when Tom Brady was still a young pup, the cost was just $2.2 million. Today, that number has gone up nearly four times, with the largest jump coming in 2022, when prices went from $5.5 to $6.5 million.
Prior to this season, the number was consistent at $7 million for the Chiefs’ back-to-back Super Bowls, before another million-dollar increase this year.