Veteran running backs switching teams typically don’t go well. Apparently, no one told Josh Jacobs. Joining the Green Bay Packers last year, Jacobs posted the second-best season of his career, outperforming his average draft position (ADP). Should fantasy football managers believe in Jacobs a second year in a row?
Josh Jacobs Fantasy Outlook
My general aversion to veteran running backs changing teams ultimately pushed me off Jacobs last year just enough that I wasn’t willing to draft him. It was unfortunate because, right after Jacobs signed with the Packers, I was all in. Over the subsequent months, I managed to talk myself out of Jacobs, missing out on one of the better values in 2024 fantasy drafts.
Jacobs’ dismal 2023 season was a perfect example of it being the team and not him. While volume is king in fantasy football, that wasn’t the issue with the Las Vegas Raiders. In fact, his volume was much higher with the Raiders than with the Packers.
Jacobs’ opportunity share was 83.7% and 84.9% in 2022 and 2023, both tops in the league. In his first year in Green Bay, it was only 66.5%. That’s still solid, but far less than what he was accustomed to seeing.
Yet, Jacobs went from 13.9 fantasy points per game in 2023 to 17.2 ppg in 2024. What changed?
There were two key factors in Jacobs’ resurgence. First, Jacobs went to a better team. His yards per carry increased from 3.5 to 4.4
Did Jacobs suddenly get better at football? Not really. He was just in a better environment.
Last season, the Raiders were dead last in yards before contact per rush at a paltry 1.08. The Packers gave Jacobs a solid 1.37. Although the Raiders were at 1.31 in 2023, which does point to Jacobs as being partially to blame.
More importantly, Jacobs reminded fantasy managers of my new mantra in fantasy football: touchdowns are everything. Jacobs scored six times in 13 games in 2023. He scored 16 times in 2024. Yep. That’ll do it.
JOSH JACOBS SECOND TOUCHDOWN OF THE DAY! WATCH HIM GO!! pic.twitter.com/ROXmD3jFAD
— NFL Fantasy Football (@NFLFantasy) October 27, 2024
Jacobs led the league with 22 carries from inside the five-yard line. He only had 10 such attempts in 2023.
The wildest part is that Jacobs entered Week 8 with a total of one rushing touchdown on the season. He went on a scoring binge to close out the year, finding the end zone at least once in each of his final eight games (nine if you include the Packers’ lone playoff game).
Jacobs’ arrival also altered the Packers’ offensive approach. In 2023, the Packers had a 45% neutral game script run rate. In 2024, it was 53%, which led the league. If you look at the teams that are typically at the top of the league in neutral game script run rate, it’s the ones with mobile quarterbacks like Jalen Hurts, Anthony Richardson, and Lamar Jackson (those were the next three teams on the list). The Packers have a pocket passer and still ran the ball more than anyone else in a neutral game script. That’s how Jacobs was able to maintain his elite volume despite technically sharing snaps and touches more than he did in Las Vegas.
This year, the Packers’ offense looks pretty much like it did last year. They added Matthew Golden and won’t have Christian Watson. Neither of those facts is going to change how they do things.
Jacobs is 27 years old. There’s no reason to worry about any sort of decline. His 9.3% target share is enough to keep from being entirely dependent on scoring.
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Jacobs is a very safe pick. It’s hard to fathom a scenario where anyone who drafts him loses because of him. At worst, he should be a mid RB2.
I have Jacobs ranked as my RB10, which is slightly lower than his RB8 ADP. He is a perfectly fine selection. I will gladly take Jacobs if he is the top player on my board at the time. If not, I’m not overly concerned about missing out on him, as we likely saw his ceiling last season.
Dan Fornek’s Josh Jacobs Fantasy Projection
Josh Jacobs’ first season with the Green Bay Packers was ideal for fantasy managers. Jacobs played just 63% of Green Bay’s snaps, but totaled 301 carries for 1,329 yards and 15 touchdowns while adding 36 receptions (on 43 targets) for 342 yards and one receiving touchdown. Jacobs finished as the RB8 in fantasy, averaging 17.2 PPR points per game. It is the second time Jacobs has been a top 10 running back in PPR points per game in the last three seasons.
Jacobs was able to be a top 10 running back in fantasy, mostly due to volume and the ability to make opposing defenders miss. He finished tied for fourth with Jahmyr Gibbs with 58 missed tackles and third in total yards after contact (776). That helped offset his mediocre rate of 15+ yards (3.7%).
As great as Jacobs was, there are reasons to doubt his ability to repeat his RB8 performance in 2025. For one, he was aided by the fact that 2024 third-round running back MarShawn Lloyd missed nearly his entire rookie season due to injury. Lloyd is healthy again and adds an explosive pass-catching element to the backfield. Jacobs was able to ride volume and a high touchdown rate (5.0%, 14th among running backs) to a high-end fantasy finish. He also had just the second season of his career with 17 games played.
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Jacobs was the focal point of Green Bay’s offense in 2024 and should be a key part of it again in 2025. However, there are several ways his volume can decrease in 2025, which in turn, reduces his ceiling in fantasy. Don’t be surprised if he’s a high-end RB2 who has the occasional top 10 finish due to volume or touchdowns.
