One of the most polarizing athletes of the last decade, quarterback Aaron Rodgers draws strong reactions from NFL fans one way or another. But no matter the opinion, his excellence on the football field is hard to dispute.
A four-time MVP and a Super Bowl champion, Rodgers has earned his spot as one of the greatest quarterbacks the NFL has ever seen. And while he continues to shine on the gridiron, he’s also built a growing business empire off the field.
Aaron Rodgers Investments
Milwaukee Bucks
Rodgers spent over 15 years in Green Bay, Wis., as the Packers’ franchise quarterback. During that time, he developed deep ties to the region and its fans. And in 2017, he made a major local investment by purchasing a 1% ownership stake in the Milwaukee Bucks.
Rodgers’ involvement coincided with one of the best runs in franchise history since the days of Kareem Abdul-Jabbar in the 1970s. The Bucks went on to win their second NBA championship in team history and helped launch the legacy of Giannis Antetokounmpo.
Hydrow
In collaboration with Kevin Hart, Lizzo, and Justin Timberlake, Rodgers also has an investment in Hydrow, an at-home rowing machine company. The system has played a role in his own fitness regimen and helped him stay active well into his 40s.
VICIS Zero1
Rodgers made a sizable $30 million investment in VICIS Zero1, a helmet company using cutting-edge technology to improve player safety. With a car bumper-like outer shell, the helmets aim to reduce head trauma across the sport.
CorePower Yoga
A strong believer in natural health practices, Rodgers invested in CorePower Yoga, which is the largest yoga studio chain in the United States. His involvement reflects his continued interest in holistic wellness and recovery.
Super Coffee
Teaming up with Jennifer Lopez and Alex Rodriguez, Rodgers added Super Coffee to his growing portfolio. He contributed $100 million to the brand, which focuses on quality, additive-free coffee products.
Other Investments
Rodgers has also made smaller investments across a range of industries. These include footwear brand Amberjack, the Habit Burger Grill, and personal care company Hims. He’s backed hydration brand Hydrant and the grooming company Manscaped as well.
In food and beverage, Rodgers’ investments include Nom Nom (pet food), One Hope (wine), Orgain (protein supplements), Tocaya (a modern Mexican restaurant chain), and energy drink Yerbaé.
He’s also involved with eyewear brand Privé Revaux and Therabody, a company focused on recovery tools like massage guns and compression therapy.
