Tight end Colston Loveland was the first tight end selected in the 2025 NFL Draft with the 10th pick by the Chicago Bears. Loveland is a national champion with the Michigan Wolverines and has shown the ability to be a solid target, as he finished the 2024 season with 56 receptions for 582 yards (10.4 yards per catch) and five touchdown receptions over 10 games.
Loveland is expected to be a rising star on the Bears’ roster with quarterback Caleb Williams throwing him the football. Let’s take a look at what the tight end has done off the field in terms of his salary, NIL deals, valuation, and net worth before he even plays a single snap in the National Football League.
What is Colston Loveland’s Salary and Net Worth?
Loveland signed a fully guaranteed four-year, $26.6 million contract ($6.65 million average annual value) with $15.9 million guaranteed at signing. Before ever stepping on the field, his average annual value places him between Minnesota Vikings tight end Josh Oliver and Washington Commanders veteran tight end Zach Ertz.
As for all first-round talents, there is an option for teams to exercise a fifth-year option, which would be a fully guaranteed one-year contract for the 2029 season.
According to multiple publications, Loveland’s net worth is estimated to be at $1 million, but expect that number to increase as he officially signs his rookie contract and becomes more of a recognizable name in the National Football League.
Loveland’s NIL Deals and Valuation
Colston Loveland has been a star immediately in terms of profiting his name with his NIL (Name, Image & Likeness) Valuation. On3 Sports has his valuation listed at $789,000, so he can draw value to companies. The tight end also has more than 100,000 combined followers between TikTok, Instagram, and X (previously Twitter), but he is primarily on Instagram with a follower count of 93.2K on Instagram alone.
Loveland is no stranger to signing NIL deals, as the former national champion has signed NIL deals with the following:
- Randy Wise Automotive Team
- Wolverine Boots
- Wolverine Weekend
- The M Den
- Father-Son Ann Arbor Football Camp
- Momentous
- The M Den
- Michigan Football Signing Event
- Great Clips
- Top Tier Authentics
- EA Sports
- Feldman Chevrolet of Highland
- Champions Circle Trophy Walk
- Wolverine Boots
- Marco’s Pizza
Loveland has shown the ability to provide value to other brands and should continue to see more deals come his way as he gets situated with the Chicago Bears. As the Bears’ top pick, expectations are sky high.
