Joey McGuire’s Texas Tech Needs a QB After CFP Loss — Enter Brendan Sorsby

After a CFP loss exposed QB struggles, Texas Tech is targeting Cincinnati's Brendan Sorsby with aggressive NIL spending in the January 2026 transfer portal.

Texas Tech is writing checks other programs won’t, and the Red Raiders aren’t apologizing for it. After losing starting quarterback Behren Morton to graduation following a historic 12-1 season, Joey McGuire faces the same problem in Year 5 that’s haunted him throughout his tenure: finding a franchise quarterback.

The program has made it clear they’ll pay whatever it takes to land one through the January transfer portal. Cincinnati quarterback Brendan Sorsby, valued at $2.4 million, sits atop their wish list.

When Bearcats coach Scott Satterfield was asked if his program could afford to retain Sorsby, he gave a telling answer: “Probably not.”

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Texas Tech’s Portal Spending Powers Another QB Hunt

The Red Raiders aren’t just window shopping. Last year, they spent more than $10 million on their 2025 transfer portal class, according to ESPN, the haul that helped deliver their first Big 12 championship and College Football Playoff berth in program history.

That spending landed them the No. 1-ranked portal class by On3 and No. 2 by ESPN and 247Sports, including what ESPN reported as seven of the top 75 players in its transfer rankings.

Three incoming transfers, offensive tackle Howard Sampson, defensive tackle Lee Hunter, and edge rusher Romello Height, each signed deals exceeding $1 million. The investment paid off with a Big 12 title and CFP quarterfinal appearance, but Thursday’s 23-0 shutout loss to Oregon exposed the offense’s fatal flaw: quarterback play.

Morton, who became the program’s first 3,000-yard passer since 2017 during the 2024 season, struggled against Oregon’s elite defense and is now out of eligibility. Backup Will Hammond tore his ACL, leaving the Red Raiders with no clear answer under center for 2026.

That’s where Sorsby comes in. The Cincinnati transfer threw for 2,800 yards with 27 touchdowns against just five interceptions in 2025 while adding 580 rushing yards and nine scores. He’s ranked the No. 3 player in the transfer portal by Rivals and carries Big 12 experience. Texas Tech can’t develop fast enough on its own timeline.

MORE: PFSN’s CFB Transfer Portal Tracker

On3’s Pete Nakos reported Texas Tech leads the race for Sorsby, with LSU also showing interest. The quarterback’s girlfriend plays volleyball in Lubbock after transferring from Cincinnati, which doesn’t hurt their pitch.

Why Last Year’s Success Demands This Year’s Spending

McGuire doesn’t hide from the pressure.

The Red Raiders’ historic 2025 season — their first outright conference title in 70 years, first-ever Big 12 Championship Game appearance, and first CFP berth—raised expectations exponentially. Getting shut out in the Orange Bowl only amplified the need for quarterback upgrades.

“Man, I came here to win championships,” McGuire told ESPN earlier this year. “I wanna be in that game so bad.”

The Red Raiders proved they can build a roster capable of competing for titles. But as Oregon demonstrated, you can’t win playoff games without competent quarterback play.

Morton completed just 18-of-32 passes for 137 yards with two interceptions and zero touchdowns in the shutout loss, a brutal final performance that validated every concern about the position.

Texas Tech’s financial gamble on last year’s portal class worked. They landed a Big 12 title with a roster that included 17 transfers who combined for more than 16,000 career snaps, per ESPN. General manager James Blanchard spent months preparing for the December 2024 portal window, grading nearly every player with remaining eligibility who fit their needs.

“When we get this guy on campus, and we believe he’s the best at this or that, we’re not letting him leave,” Blanchard told ESPN about their recruiting strategy.

That same aggressive approach will define their pursuit of Sorsby. Booster Cody Campbell, the billionaire behind The Matador Club NIL collective, demonstrated his commitment last November after a loss to Colorado.

When trolled on social media to “buy us an O-line,” his response was simple: “I will.” He delivered with three offensive linemen who each commanded seven-figure deals.

MORE: PFSN’s 2026 QB Transfer Portal Rankings

Campbell’s willingness to spend hasn’t changed. If anything, the stakes are higher. Texas Tech has proven it can compete for championships with the right talent. The CFP appearance validated the investment strategy. Now they need the most important piece: a quarterback who can actually win playoff games.

The Portal Window That Defines McGuire’s Future

The portal window opens Friday, and Texas Tech’s pursuit of Sorsby will test whether money alone can solve quarterback problems. The Red Raiders offer immediate playing time, Big 12 familiarity, championship infrastructure, and compensation that reflects market value.

For a quarterback like Sorsby, who just watched his future employer get embarrassed on national television due to poor QB play, the opportunity is clear: step in and be the difference between another CFP berth and an actual playoff run.

McGuire’s urgency stems from simple math. The 12-team College Football Playoff proved that talent matters more than ever. Texas Tech had enough to win the Big 12, but not enough to survive the playoff quarterfinals. The gap between conference champion and national contender is a franchise quarterback.

Sorsby makes sense beyond just statistics. He’s already played in the Big 12, thrown for nearly 3,000 yards against conference defenses, and knows what it takes to win at this level. His dual-threat ability adds a dimension Morton lacked. And unlike high school recruits who need development, Sorsby could start Day 1.

“We are going to have the most talented roster in the conference, and I don’t think it’s going to even be close,” Campbell told ESPN last year about the 2025 roster. That prediction proved accurate. Now he’ll need to back it up again for 2026.

Whether Texas Tech’s financial gamble pays off depends on more than Sorsby’s decision. But after watching Morton struggle in the biggest game in program history, the Red Raiders know exactly what their weakness is, and exactly how much they’re willing to pay to fix it.

The portal window opens on Friday. For Texas Tech, the question isn’t whether they’ll spend big on a quarterback. It’s whether the right quarterback takes their money.

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