Ever since NIL took over college football, schools have been spending big to build their programs, and Texas Tech has made headlines with its own bold move.
Reports say the Red Raiders spent around $28 million, or maybe even more, on NIL deals for their football team in 2025.
Backed by oil billionaire and former Texas Tech lineman Cody Campbell, this massive investment has established the Red Raiders as a major player in college football.
What Did Joey McGuire Say About Texas Tech’s Roster?
The so-called “$28M Texas Tech Narrative” has been a hot topic. The money gave Texas Tech an edge in the transfer portal, helping them land 17 new players, some reportedly on multi-million-dollar deals.
It’s changed the competitive balance in the Big 12 and caught the attention of coaches across the country. Some see it as a smart move to compete in today’s game, while others have called it “comical” and complained about fairness.
But head coach Joey McGuire isn’t worried about the headlines; he says it’s the team chemistry, not the money, that’s driving success. McGuire also brushed off the focus on the $28 million NIL spending.
“There’s a lot of things written about the cost of this roster, but I’d challenge anybody to have a closer locker room,” he said.
TTU coach Joey McGuire: “There’s a lot of things written about the cost of this roster but I’d challenge anybody to have a closer locker room.”
— Bryan Fischer (@BryanDFischer) September 20, 2025
The message is clear: money might make headlines, but the real reason for Texas Tech’s early success is the connection between players and coaches on and off the field.
Texas Tech Move 4-0, Quarterback Behren Morton Injury Update
That chemistry was on full display Saturday as Texas Tech rolled past No. 16 Utah, 34-10, to move to 4-0 on the season. But the big story of the game came when quarterback Behren Morton had to leave early in the third quarter after a helmet-to-helmet collision with Utah linebacker Johnathan Hall. Officials reviewed the play and found no targeting.
After the game, McGuire reassured fans that Morton is “good to go” and was even celebrating in the locker room.
Joey McGuire said QB Behren Morton is “good to go” and was celebrating in the locker room.
— Bryan Fischer (@BryanDFischer) September 20, 2025
There was no update on whether he would remain out, but with Texas Tech’s bye week coming, all signs signal that Morton will continue to lead the team, barring any setbacks against Houston.
As the season progresses, everyone will watch Texas Tech to see if Morton can lead them in the Big 12 with this combination of high investment, elite talent, and solid team chemistry.
