Texas quarterback Arch Manning and LSU’s Garrett Nussmeier are turning heads on the field and on screen, starring in a light-hearted Raising Cane’s ad filmed in Thibodaux, Louisiana. The commercial, shot during the lead-up to the 2025 Manning Passing Academy, showcases the growing bond between the two SEC standouts.
Arch Manning and Garrett Nussmeier Go Prime Time in Cane’s Commercial
In a new NIL campaign with Raising Cane’s, Texas quarterback Arch Manning and LSU’s Garrett Nussmeier take center stage in a humorous ad filmed in Thibodaux, Louisiana. Released Friday night across social media, the commercial was shot just ahead of the Manning Passing Academy.
The ad also includes notable cameos from Arch’s family. His grandfather, Archie Manning, takes the wheel alongside Arch, Nussmeier, and Raising Cane’s founder Todd Graves on the way to grab lunch. Arch’s father, Cooper, is featured at the drive-thru window. At one point, Cooper reminds his son to use manners at the speaker box and jabs at Nussmeier by saying,
“He doesn’t trust your judgment,” referencing Doug Nussmeier’s early call-in for his son’s meal.
.@ArchManning, Cooper Manning, Archie Manning, @Garrettnuss13, and @ToddGraves always stop when they pass a Cane’s on their way to Manning Passing Academy pic.twitter.com/XVD1MEI4as
— Raising Cane’s (@raisingcanes) June 27, 2025
Archie, meanwhile, questions his grandson about Peyton and Eli’s intensity during quarterback drills. From the back seat, Nussmeier offers a witty retort:
“Tell me about it. At least your dad didn’t move to Louisiana and start calling plays,” nodding to Doug Nussmeier’s recent move to become the New Orleans Saints’ offensive coordinator.
The commercial marks Arch Manning’s second NIL project involving both his father and grandfather. Previously, the trio teamed up for an Uber advertisement. Arch’s NIL portfolio has grown significantly, now including deals with Red Bull, Vuori, Panini America, and EA Sports College Football 25.
As for Nussmeier, his NIL value stands at $3.8 million. After throwing for 4,052 yards, 29 touchdowns, and 12 interceptions over 13 games in 2024, he continues to evolve as a leader in Baton Rouge. LSU offensive coordinator Joe Sloan noted progress in the offseason, saying,
“He’s been really intentional. Some of our staff did a great job of breaking some different things down for him so he could really see some individual things and he could take back control of those situations.”
Looking ahead, Manning aims to wrap up NIL obligations before Texas begins its 2025 campaign.
“I’m trying to get all that stuff out of the way before the season,” he said. “Obviously, you want to take advantage of what you can and make the right decisions on partnering with companies, but I’m focused on ball.”
Manning and Nussmeier, who are sharing a room while serving as counselors at the prestigious quarterback camp, appear alongside members of the Manning family.
