The Indiana Fever are turning heads with their latest social media campaign, but not in the way they intended. On August 27, the franchise ignited a league-wide discussion by launching a combined campaign for their dynamic backcourt duo, Caitlin Clark and Kelsey Mitchell.
Instead of pushing and supporting a single star for the WNBA’s top individual award, the Fever’s organization decided to lobby for both players to share the glory. This decision backfired, sparking widespread pushback from the fan base.
WNBA Fans React to Indiana Fever Campaigning Caitlin Clark and Kelsey Mitchell for Joint MVPs
The Indiana Fever posted a promotional video across social media platforms, promoting the “MVP²” banner while highlighting their golden duo’s historic on-court production.
“MVP². Caitlin Clark and Kelsey Mitchell, a backcourt duo unlike any we’ve ever seen before in WNBA history,” the team captioned alongside the clip.
The video showcased their impressive numbers, including 72.5 combined points created per game, a league-record 46.9 combined points per game, and the WNBA single-season record for most games by a duo with 20-plus points each.
“Record. Setting. Historic. Unprecedented. Backcourt Duo. Never before seen. MVP². Most career games with 30+ PTS each in a single game (3)…Most combined points by a duo over 17 games span in WNBA history. On pace for the highest scoring offense in WNBA history. On pace for the highest offensive rating in WNBA history. Most 100+ point games in WNBA history,” read the video.
MVP² ❤️🔥
Caitlin Clark and Kelsey Mitchell, a backcourt duo unlike any we’ve ever seen before in WNBA history. pic.twitter.com/fQLC09WowP
— Indiana Fever (@IndianaFever) August 27, 2026
This season, in 39 games, Mitchell, who is currently 2nd in the league’s PPG list, is averaging 24.8 points, 2.8 assists, and 1.7 rebounds on 51.0% shooting from the field and 45.5% from deep.
Meanwhile, Caitlin Clark, who follows closely at 3rd on the same list, has averaged 22.1 points, 8.3 assists, and 3.8 rebounds across 35 contests while shooting 45.0% from the field and 36.8% from three-point range.
However, the team’s attempt to avoid singling out an MVP candidate drew backlash from fans who felt the co-campaign would split the vote and further dilute both players’ chances.
One user stated, “The Indiana Fever cannot even campaign its best shot for MVP this year alone because if you don’t give the other girl a consolation prize with her, their fans will combust and call congress to audit the team’s GM & owner.”
Another user noted, “It’s not called the most valuable duo…there is one, and everyone knows who it is, regardless of the ‘culture’.”
Following the same sentiment, a fan commented, “5th seed team wants two MVPs you can’t make this up.”
“What are you talking about with MVP2? Caitlin generates nearly 10 points per game more than Kelsey. And the Fever win more games when CC scores more vs KM scoring more,” tweeted another fan.
One observer commented, “Are we really doing co-mvp? This franchise is ridiculous. Well done for ruining any opportunity that Caitlin had at winning the award.”
“Lmao so you’re saying you have two MVP candidates and the best you’re probably going to finish 5th seed? Damn how awful is the coaching if you can’t even get top 3 with 2 MVP candidates on the team?” posted a third user.
A third fan emphasized, “MVP² is ridiculous. Kelsey’s 23-game 20+ point streak is incredible, but what CC is doing is on another level. The scoring, the 8+ APG, the playmaking, the historic 30/10 games… You can’t ignore all of that just to avoid choosing between them. PICK ONE.”
While the Indiana Fever (25-14) continue to light up the scoreboard with spectacular performances, the front office’s marketing strategy has left fans demanding a clear choice.
