Brian Schottenheimer was named the 10th head coach in Dallas Cowboys history in January. He earned a promotion from offensive coordinator after the franchise and Mike McCarthy agreed not to renew his contract. This will mark his first opportunity as a head coach at any level.
It has since been reported that Dak Prescott was a big supporter of Schottenheimer landing the role. The duo will look to turn things around after the Cowboys finished just 7-10 last season after three consecutive 12-5 seasons. Prescott, who was the MVP runner-up and an All-Pro in 2023, appeared in just eight games last season before suffering a season-ending hamstring injury.
As the quarterback looks to bounce back, his new head coach revealed that he has an interesting plan to hype up the team for the season.
Cowboys HC Brian Schottenheimer Shares Interesting Method To Hype the Team Up
Schottenheimer is aware that he has the opportunity to coach a franchise with a rich history. The Cowboys’ head coach revealed that he is hoping to bring some of that history to the current roster by having Cowboy greats wear their Super Bowl rings daily. He said:
“I think the more those guys are around, the more we see their Super Bowl rings, which they wear very proudly, I think that’s great for our guys because that’s why we do it. We don’t hide from that… There’s such great tradition and history here with the Cowboys, and you talk about not just the Super Bowl trophies, but some of the great players,” Schottenheimer said.
“We wanted them to kind of see our energy and our juice, the way we like to operate. They paved the way for the guys that sit in those chairs today. I mean, they’re part of our family.”
𝗧𝗥𝗘𝗡𝗗𝗜𝗡𝗚: #Cowboys HC Brian Schottenheimer says he wants some of the legendary players in Dallas’ history to be in the building, wearing their Super Bowl Rings, he told @toddarcher
“I think the more those guys are around, the more we see their Super Bowl rings, which… pic.twitter.com/wvVNIToYNf
— JPAFootball (@jasrifootball) July 3, 2025
Schottenheimer has made a concerted effort to change the culture in Dallas. While time will tell if that pays off on the field, he appears to have already gained the respect of the locker room. The Cowboys have not won the Super Bowl since 1995. That also marks their last appearance in the NFC Championship Game.
