Each year, Sportico releases its updated valuations for every NFL franchise. In their 2025 version, they estimate that all 32 franchises are worth a combined $228 billion, and an average NFL team is worth $7.13 billion.
Let’s take a look at the latest franchise valuations for the 2025 NFL season.
NFL Franchise Values in 2025
It’s a good time to be an NFL owner, as every franchise is worth at least $5.5 billion. But which NFL team is the most valuable? Which organization is ranked dead last?
All values as of August 2025, according to Sportico.
- 32) Cincinnati Bengals
Value: $5.5 billion | 17% increase - 31) Jacksonville Jaguars
Value: $5.57 billion | 17% increase - 30) New Orleans Saints
Value: $5.63billion | 18% increase - 29) Arizona CardinalsÂ
Value: $5.66 billion | 17% increase - 28) Indianapolis Colts
Value: $5.72 billion | 15% increase - 27) Carolina PanthersÂ
Value: $5.76 billion | 12% increase - 26) Buffalo Bills
Value: $5.87 billion | 16% increase - 25) Detroit Lions
Value: $5.88 billion | 18% increase - 24) Baltimore Ravens
Value: $6 billion | 17% increase - 23) Cleveland Browns
Value: $6.14 billion | 19% increase - 22) Tennessee Titans
Value: $6.2 billion | 17% increase - 21) Los Angeles Chargers
Value: $6.21 billion | 19% increase - 20) Minnesota Vikings
Value: $6.28 billion | 18% increase - 19) Tampa Bay Buccaneers
Value: $6.47 billion | 18% increase - 18) Green Bay Packers
Value: $6.48 billion | 18% increase - 17) Pittsburgh Steelers
Value: $6.51 billion | 17% increase - 16) Kansas City Chiefs
Value: $6.53 billion | 20% increase - 15) Denver Broncos
Value: $6.55 billion | 19% increase - 14) Seattle Seahawks
Value: $6.59 billion | 18% increase - 13) Atlanta Falcons
Value: $7.05 billion | 19% increase - 12) Houston Texans
Value: $7.17 billion | 19% increase - 11) Chicago Bears
Value: $7.45 billion | 19% increase - 10) Washington Commanders
Value: $7.47 billion | 19% increase - 9) Las Vegas Raiders
Value: $7.9 billion | 18% increase - 8) New York Jets
Value: $8.11 billion | 19% increase - 7) Miami Dolphins
Value: $8.25 billion | 22% increase - 6) Philadelphia Eagles
Value: $8.43 billion | 25% increase - 5) San Francisco 49ers
Value: $8.6 billion | 25% increase - 4) New England Patriots
Value: $8.76 billion | 20% increase - 3) New York Giants
Value: $10.25 billion | 34% increase - 2) Los Angeles Rams
Value: $10.43 billion | 34% increase - 1) Dallas Cowboys
Value: $12.8 billion | 24% increase
Dallas Cowboys Have Highest Valuation at $12.8 Billion
If you have paid attention to these lists over the years, you won’t be surprised to see the Dallas Cowboys at No. 1. They have been the NFL’s most valuable franchise for many years, and there’s a significant gap between the Cowboys and every other team.
Dallas’ franchise valuation is $12.8 billion this year, a whopping $2.7 billion higher than last year’s value. The next closest team, the Los Angeles Rams, is worth $2.37 billion less than the Cowboys
MORE: Simulate the NFL Season With PFN’s Playoff Predictor
The Cowboys have struggled in the NFL playoffs in recent years, and they haven’t won a Super Bowl since 1996, but Jerry Jones has plenty to celebrate with this valuation.
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New York Giants and Los Angeles Rams Saw Highest Year-Over-Year Increase
The Rams and the New York Giants’ valuation increased by 34% this year, as the two teams in the two biggest media markets, New York and Los Angeles, solidified their spot among the three most valuable NFL franchises.
Although the Giants and the Rams are separated by just $180 million in valuation, their outlooks for the 2025 NFL season are quite different.
The Rams, with Matthew Stafford, are a Super Bowl contender. They were the most formidable challenge to the Philadelphia Eagles last season, who won the Super Bowl.
As for the Giants, they will start the season with Russell Wilson. However, many expect rookie Jaxson Dart to get an opportunity quickly and begin a new era in New York.
Which NFL Franchise Has the Lowest Value?
Similar to last year, the Cincinnati Bengals remained the least valuable NFL franchise. They are currently valued at $5.5 billion, a 17% increase from last year’s valuation of $4.71 billion.
The Bengals have Joe Burrow, and based on his performance last season, it wouldn’t be surprising if the valuation of the AFC North franchise significantly increases over the next few years.
The Jacksonville Jaguars ($5.57 billion) and New Orleans Saints ($5.63 billion) round out the bottom three in terms of team value.
