NFL Franchise Values 2021: Cowboys top Forbes most valuable list at $6.5 billion

Forbes released their list of NFL franchise values, but which franchises sit at the top, and which teams lay at the bottom?

Despite the financial difficulties of the last 12 months, NFL franchise values have grown for all 32 teams in the last year, according to Forbes. The day-to-day income of NFL teams was down significantly last season, but new media deals have driven increases in NFL franchise values. Let’s take a look at how the 32 NFL teams rank in terms of value, according to Forbes.

Forbes NFL team values in 2021

Which franchises are valued among the most expensive, and who sits closer to the bottom?

All values according to Forbes.

NFL Franchise Values 2021 | 32-21

32) Buffalo Bills | Value: $2.27 billion | 11% increase
31) Cincinnati Bengals | Value: $2.275 billion | 14% increase
30) Detroit Lions | Value: $2.4 billion | 14% increase
29) Cleveland Browns | Value: $2.6 billion | 11% increase
28) Tennessee Titans | Value: $2.625 billion | 14% increase
27) Arizona Cardinals | Value: $2.65 billion | 14% increase

26) Jacksonville Jaguars | Value: $2.8 billion | 14% increase
25) New Orleans Saints | Value: $2.825 billion | 14% increase
24) Carolina Panthers | Value: $2.91 billion | 14% increase
23) Los Angeles Chargers | Value: $2.92 billion | 12% increase
22) Kansas City Chiefs | Value: $2.93 billion | 17% increase
21) Tampa Bay Buccaneers | Value: $2.94 billion | 29% increase

NFL Franchise Values 2021 | 20-11

20) Atlanta Falcons | Value: $3.2 billion | 11% increase
19) Indianapolis Colts | Value: $3.25 billion | 14% increase
18) Minnesota Vikings | Value: $3.35 billion | 14% increase
17) Baltimore Ravens | Value: $3.4 billion | 14% increase
16) Las Vegas Raiders | Value: $3.415 billion | 10% increase

15) Miami Dolphins | Value: $3.42 billion | 18% increase
14) Pittsburgh Steelers | Value: $3.43 billion | 14% increase
13) Green Bay Packers | Value: $3.475 billion | 14% increase
12) Seattle Seahawks | Value: $3.5 billion | 14% increase
11) Houston Texans | Value: $3.7 billion | 12% increase

NFL Franchise Values 2021 | 10-1

10) Denver Broncos | Value: $3.75 billion | 17% increase
9) Philadelphia Eagles | Value: $3.8 billion | 12% increase
8) New York Jets | Value: $4.05 billion | 14% increase
7) Chicago Bears | Value: $4.075 billion | 16% increase
6) San Francisco 49ers | Value: $4.175 billion | 10% increase

5) Washington Football Team | Value: $4.2 billion | 20% increase
4) Los Angeles Rams | Value: $4.8 billion | 20% increase
3) New York Giants | Value: $4.85 billion | 13% increase
2) New England Patriots | Value: $5 billion | 14% increase
1) Dallas Cowboys | Value: $6.5 billion | 14% increase

Dallas Cowboys franchise valued the most at $6.5 billion

The Cowboys continue to pace the field at the top of Forbes’ list of the most valuable NFL franchise. They actually increased the gap between themselves and the Patriots in second from $1.3 billion to $1.5 billion. The continued growth of the Cowboys demonstrates that NFL franchise values can grow exponentially despite a lack of recent on-field success.

In May 2021, Forbes revealed that the Cowboys were the world’s most valuable sports franchise. They were ahead of the New York Yankees (MLB), New York Knicks (NBA), Barcelona, and Real Madrid (both soccer).

At the time, the Patriots ranked eighth. However, their 14% growth could have seen them climb above the likes of the Los Angeles Lakers, Golden State Warriors, and the two soccer teams into the top five.

The Buccaneers franchise saw the most growth in value in 2021

The average growth in the value of the NFL franchises in 2021 was 14%. The smallest growth was seen by the 49ers and Raiders at 10% each. However, the Super Bowl champion Buccaneers grew by more than double the league average (29%).

It is no surprise that winning boosts the value of a franchise. The success experienced by the Patriots has seen their value grow from $172 million in 1994 to $5 billion in 2021. Yet, last year, the Chiefs’ value only grew by 9% following their Super Bowl victory. That is only marginally more than the average value growth of 7% experienced by NFL franchises last season.

What is the cheapest NFL franchise?

There is a new team sitting at the bottom when it comes to NFL franchise values. After the Bengals took the bottom spot in 2020, the Bills are back there in 2021. Both teams grew in value by more than 10%, but the 14% growth for the Bengals saw them sneak back above the Bills. They are two of three teams, alongside the Lions, with an NFL franchise value below $2.5 billion.

Ben Rolfe is a Senior Managing Editor at Pro Football Network and is also a member of the Fantasy Sports Writers Association (FSWA). You can find him on Twitter @BenRolfePFN.

Ben Rolfe is a Senior Managing Editor at Pro Football Network and is also a member of the Fantasy Sports Writers Association (FSWA). You can find him on Twitter @BenRolfePFN.


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