2026 NFL Draft Prospect Arch Manning Sees His NIL Valuation Explode to $6.6 Million After Red Bull Deal

Arch Manning signed a major NIL deal with Red Bull, bringing the Longhorns quarterback's total sponsorship amount to $6.6 million.

Projected Texas Longhorns starting quarterback Arch Manning has signed a Name, Image, and Likeness, or NIL, deal with Red Bull ahead of his redshirt sophomore year. With Quinn Ewers declaring for the 2025 NFL Draft, the incoming junior is expected to go under center next season.


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Arch Manning Signs NIL Deal With Red Bull

Red Bull announced the partnership on Instagram with a reel featuring the Longhorns quarterback. Manning can be seen tossing a football into the air, taking a sip of the drink, and then dotting a bull’s eye before donning a Red Bull hat.

The sporting lifestyle brand does not have a signified track record of investing in college football athletes. However, the compelling story of a third-generation prospect becoming a starter is undoubtedly a noticeable way to make a mark in this space. Manning has been touted as a possible NFL prospect by many talent evaluators in the past.

Manning has so far seen time in 12 games with the Longhorns (two starts). He has four rushing touchdowns and nine passing touchdowns during this limited time of play. Manning tallied 939 passing yards on only 90 pass attempts, adding 108 rushing yards on 25 carries.

The sophomore put together an eyebrow-raising performance against UTSA after relieving Ewers in 2024. This included a 67-yard touchdown run, displaying his ability to turn on the jets.

At 6’4″ and weighing 225 pounds (as listed on Texas’ website), Manning has the ideal physique to play quarterback at the pro level. He also seems to have no issues being a mobile quarterback and making off-platform plays, in contrast to his more measured uncles Peyton and Eli Manning.

Archie Manning, Arch’s grandfather, had maintained that he would wait for his grandson to earn a starting berth before signing him to an NIL deal. The Red Bull announcement seems to be a sign of the 19-year-old getting a starting gig — at least provisionally. Manning has also had a deal with Panini in the past, bringing his NIL valuation up to $6.6 million, according to On3.

Manning has displayed a level head on his shoulders, understanding how avoidable exposure could distract him from his ambitions of being a star quarterback at the pro level.

The youngster kept his Instagram profile private during high school, only allowing coaches and a select group of recruiters to have access. He made his profile public only after making his commitment to the Texas Longhorns.

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