Amazon Prime Video is aspiring to revolutionize the NBA viewing experience as it begins its coverage of the league during the 2025-26 season. On Tuesday, the streaming giant announced new “personalized bet tracking and odds view” features designed to “transform how fans connect with the game.”
Prime Video is slated to be one of the NBA’s long-term broadcasting partners under the league’s new 11-year, $76 billion media rights deal, which runs through the 2035-36 campaign. The media powerhouse has been making waves ahead of NBA on Prime’s Oct. 24 debut by building out its star-studded analyst team, which features the likes of Dirk Nowitzki, Dwyane Wade, Steve Nash, Blake Griffin, John Wall, and Kyle Lowry.
However, Amazon’s “interactive features and AI-powered broadcast enhancements” are also fueling anticipation for the next phase of the NBA’s digital era.
How Will Amazon Prime Video’s New NBA In-Game Features Work?
Amazon’s personalized betting component allows fans to link their FanDuel accounts to their Prime Video profiles. Once connected, viewers’ “active NBA bets will be displayed and updated on the screen,” enabling them to monitor their wins and losses in real time.
While the function is expected to enhance fans’ in-game betting experience, it “does not offer the ability to place bets directly on Prime Video.”
The odds view tool will “present a rotating feed of live odds, lines, and probabilities associated with popular bets,” providing additional relevant betting market insights.
FanDuel’s president of sports, Mike Raffensperger, dubbed the changes “significant milestones” in how the sportsbook will “connect with basketball fans.”
Meanwhile, Prime Video views the enhancements as essential aspects of its plan for delivering all-encompassing NBA broadcasts.
“Since Day 1, we’ve challenged ourselves to invent features that heighten, customize, and add storytelling elements for fans within the live sports experience,” head of Prime Video U.S. and global sports and advertising Jay Marine said in a statement.
“As we tip off this long-term relationship with the NBA, we’re excited to launch a best-in-class bet tracking experience with FanDuel, as well as a wide-ranging suite of broadcast innovations to enhance Prime Video’s comprehensive NBA offerings.”
Griffin, a headliner for NBA on Prime’s studio analyst roster, is reportedly set to serve as an “ambassador for FanDuel’s NBA offering.” The six-time All-Star will appear in the sportsbook’s campaigns, on-air segments, social media content, and live events. Prime Video will air a total of 67 games during the upcoming regular season, giving NBA betting enthusiasts plenty of opportunities to try out the platform’s immersive innovations.
