Amazon Prime Video continues to bolster its on-air talent for the 2025-26 NBA campaign, its first covering the league. On Thursday, the streaming giant announced the addition of an active six-time All-Star to its high-profile analyst team.
Prime Video is venturing into NBA coverage as part of the league’s new 11-year, $76 billion media rights deal, and appears poised to come out swinging. Several NBA icons are set to headline its broadcast slate, including Dirk Nowitzki, Dwyane Wade, Steve Nash, Blake Griffin, and John Wall, with its lineup still growing.
Who Is the Latest Addition to NBA on Prime’s Analyst Crew?
Philadelphia 76ers veteran guard Kyle Lowry is the latest recruit to NBA on Prime’s analyst roster. As part of a “multiyear deal,” the 39-year-old will reportedly be “making select appearances” throughout his 20th NBA season, with “increased responsibilities in the future.” This comes after he signed a one-year, $3.63 million contract to return to Philadelphia in early July.
Lowry’s production has steadily declined in recent years, with him coming off the lowest-scoring campaign of his career (3.9 points per game). Still, the 2019 NBA champion, who was one of the league’s premier outside shooting threats in his prime, remains a revered locker room presence.
Lowry is projected to continue playing reserve minutes while mentoring the 76ers’ young backcourt, which features star Tyrese Maxey, sophomore Jared McCain, and 2025 No. 3 pick V.J. Edgecombe. Concurrently, he will launch his media career, with aspirations to provide fans with a one-of-a-kind viewing experience.
“I’m excited to start the next chapter of my basketball journey with the Prime Sports team,” Lowry said. “The talent they’ve assembled is incredible, and together we’ll deliver something fresh and special for basketball fans worldwide. It’s an honor to be part of this from Day 1, and I’m committed to sharing the insights I’ve gained from my career through NBA on Prime for years to come.”
The aging floor general brings a diverse perspective to the table, having helped lead the Toronto Raptors to their first NBA title and captured Olympic gold.
“We look forward to Kyle’s contributions to our team both this season as an active player and in the future,” Prime’s head of on-air sports talent in the U.S., Amina Hussein, said. “His authentic personality and deep understanding of today’s game will offer viewers unique analysis as we deliver NBA coverage that celebrates the game and educates fans around the world.”
NBA on Prime tips off on Oct. 24 with a doubleheader featuring the Boston Celtics vs. New York Knicks, followed by the Minnesota Timberwolves vs. Los Angeles Lakers. With Philadelphia off that night, Lowry is “expected to have some role” in the broadcast.
In total, Prime Video will air 67 games during the 2025-26 regular season, giving Lowry plenty of opportunities to showcase his analyst chops.
