Keon Coleman was the 33rd overall pick for the Buffalo Bills. Instantly, fantasy football managers everywhere began to discuss his fantasy outlook in an offense that had just moved on from Stefon Diggs. In Weeks 1 and 2, Coleman had a role in the Buffalo Bills offense.
However, in Week 3, Coleman did not see a snap until the third series for the Bills offense.
What Happened To Keon Coleman?
After the game, Bills head coach Sean McDermott explained why the Bills’ rookie wide receiver was benched to start the game.
Sean McDermott: “We sat Keon for the first quarter of the game.. It was an issue with being on time.”
— alex brasky (@alexbrasky)
Coleman, however, made an immediate impact once he finally saw the field.
Halfway through the second quarter, Coleman caught a 24-yard touchdown pass from Josh Allen to put the Bills up 20-3. It was Coleman’s only reception for the evening but his first career touchdown.
KEON COLEMAN WITH HIS FIRST NFL TOUCHDOWN ! 🥶#JAXvsBUF | ESPN pic.twitter.com/2PfkVoHWWi
— ESPN (@espn)
For the evening, Coleman played in 19 out of 60 offensive snaps, a percentage of just 31.66%.
Going into Week 3, however, Coleman led all Bills wide receivers with 83 offensive snaps, 16 more than the next-closest wideout in Mack Hollins. Coleman also led all Bills pass catchers in routes run and was second in targets.
Even though Coleman had zero catches for zero yards last week, he still received more playing time than any other Bills wide receiver. He also would have had a great chance of making an impact if the game wasn’t out of reach so early.
This pre-Week 3 usage, combined with the fact that Coleman only didn’t see the field tonight for disciplinary reasons means that fantasy managers shouldn’t be worried about his role moving forward.
One issue for Coleman, however, is that Allen has been spreading the ball around to all of his pass catchers so far this season. With a lot of mouths to feed offensively, Coleman’s production could be inconsistent on a week-to-week basis.
Given his draft position and upside, however, Coleman is the safest bet to lead all Bills wide receivers in production by the end of the season.