Kendrick Lamar has had a big year, with his song “Not Like Us” making the headlines, topping the Hot 100 list for two straight weeks, and completing 765 million on-demand U.S. streams since its May 4 release. Now, he’s set to add another feather to his cap.
Kendrick Lamar Headlines Super Bowl 59’s Halftime Show
The global pop star will perform at the 2025 Apple Music Super Bowl LIX Halftime Show on Feb. 9, 2025, in New Orleans, Louisiana.
This will be Lamar’s second Super Bowl appearance but his first time leading it. In 2022, he was a part of Dr. Dre’s all-star tag team, among other big names like Mary J. Blige, Snoop Dogg, Eminem, and 50 Cent.
In his announcement, he says, “My name is Kendrick Lamar, and I’ll be performing at Super Bowl 59. Will you be pulling up? I hope so. You know there’s only one opportunity to win a championship. No round twos. Let’s get it. I hope you won’t miss it. Meet me in New Orleans on February 9, 2025.”
He later advised the fans, saying, “Pull your best dress too, even if you’re watching from home.”
Who Is Lamar?
Lamar is an American songwriter and rapper who recently made the headlines for his feud with Drake, which inspired the song “Not Like Us.”
Lamar was born in Compton, California, and began rapping while he was in elementary school. While he was a kid, his father, Kenneth “Kenny” Duckworth, worked at KFC, and his mother, Paula Oliver, a hairdresser, worked at McDonald’s.
Lamar first gathered fan’s attention in 2010 when he released his mixtape called “Overly Dedicated.” In 2011, he released his first album, Section.80, exclusively through iTunes. The song went on to become one of the most popular of that year.
Lamar’s mainstream success began with his second album, “Good Kid, M.A.A.D City,” which set a record by being the longest-charting non-compilation hip-hop album.
One testament to Lamar’s unwavering success in the industry is that he has won a total of 17 Grammys, compared to his rival Drake, who has only managed to win five. Lamar also collaborated with Taylor Swift on the popular song “Bad Blood” and even re-recorded it so that she could claim it several years later.
Lamar has an estimated net worth of $140 million. He’s made several big purchases in his career, the most recent being the $40 million mansion in LA’s Brentwood neighborhood. His second-highest real estate purchase was made in 2022 when he paid $16 million for a home in LA’s Bel Air neighborhood.