If you’re an Atlanta Falcons offensive player, there is immense hype around your name. Wide receiver Drake London has had excitement tied to his name in the past, but sadly, it hasn’t worked out, primarily due to quarterback play and lousy coaching.
This season, however, London received a new quarterback, Kirk Cousins. He also gets a better offensive scheme under Raheem Morris, who brought in former Rams passing game coordinator Zac Robinson. Finally, we can see what true talent lies within London.
Let’s break down his fantasy football outlook for the 2024 season.
Drake London’s Fantasy Profile for the 2024 Season
London’s usage last year was something we should consider for this season. He received 110 targets, ranking him 29th in the NFL. Out of those 110 targets, he totaled 69 receptions, 905 receiving yards, and two touchdowns.
It’s easy to say last year was a bust and a primary concern for this year. However, with the upgrades at quarterback and coach, we have a brighter future for this emerging wide receiver.
The Falcons would be wise to utilize London’s basketball-style play by continuing to push the ball downfield more to him. According to TruMedia, last season, he was 29th overall in air yards per target with 11.49. Leaning into his talent and letting him win the contested catches down the field would help propel Atlanta’s whole offense.
In this condensed passing attack, London should continue to be the trust target to help facilitate the offense and keep the Falcons moving down the field. Last year, he produced 45 first-down receptions, which led the team. This year, a better quarterback can easily help double and guide London to the top of the NFL within this statistic.
Is London a Good Fantasy Pick?
We believe London is a good fantasy pick for 2024. His upside is the type you must chase if you follow an optimal fantasy draft strategy.
We know the Falcons’ offense will be condensed to London, Kyle Pitts, and Bijan Robinson for the majority of plays. With London as the true X receiver, we expect more plays down the field thanks to Cousins’ arm.
London also gets a positive check mark in his fantasy outlook as he faces the fourth-easiest strength of schedule (SOS) for wide receivers this season. The only negative checkmark that falls within his profile is his bye week, which lands in Week 12. While it’s not within the fantasy playoffs, it is a crucial point in the season to have to replace someone you drafted No. 21 overall.
Although the bye week can be challenging, we won’t let that stop us from drafting someone poised for a breakout season. Chase the upside, the easy SOS, and the size to elevate your roster early within your draft.