Chicago Bears rookie quarterback Caleb Williams has made waves in the football world and is now stepping into the spotlight in a new way. The 2022 Heisman Trophy winner has teamed up with Topps for a new commercial that excites Bears fans and trading card collectors.
The commercial features Williams alongside legendary Chicago QB Jim McMahon, effectively bridging the past and future of Bears football. Williams is just starting his NFL career, but this commercial makes one thing clear — he’s ready to take on the pressure and expectations of leading one of the league’s most iconic teams.
It combines history with new beginnings, a sentiment every true Chicago fan understands.
Caleb Williams and Jim McMahon Bridge Eras in Topps’ Tribute to Chicago Football
The commercial begins with Williams entering the Topps Autograph Lab.
“I just started training at Topps’ Autograph Lab at the end of last season, and the staff here has been incredible,” he says.
With a playful grin, McMahon, the Super Bowl-winning Bears legend, smirks and quips, “Caleb’s talent really shines through. He’s got those 99’s and 50’s down… He’s just not ready for the superfractor yet.”
Tossing Williams a pen, McMahon adds, “Avoid the corners.”
Williams replies, “I think I’m ready for inscriptions.” He begins by signing his name, then writes, “The best-looking Chicago QB ever.”
McMahon immediately shakes his head and says, “No.”
Trying again, Williams writes, “Green Bay sucks.” This time, McMahon smirks and says, “I like it, but no.”
In the end, he writes, “Chicago, let’s shuffle,” acknowledging the city’s football legacy. McMahon nods in approval and applause, completing the light-hearted moment.
Caleb Williams takes the quality of his autograph VERY seriously. 👀😅 @CALEBcsw
2024 Topps Chrome football is available now! pic.twitter.com/Z9WPQhA4m0
— Topps (@Topps) February 19, 2025
Topps’ Nod to Tradition, a Step Into the Future
Topps, with its long history in the trading card industry, has found the ideal athlete to feature in its 2024 Topps Chrome football series. The clip highlights Williams’ keen attention to his autograph’s quality, a lighthearted yet meaningful moment that showcases his dedication to excellence both on and off the field.
This collaboration is more than just a marketing move; it signifies the continuation of a proud football tradition. The presence of Williams and McMahon side by side is a visual representation of Chicago’s enduring football legacy, seamlessly connecting past greatness with future potential.
Williams’ Marketing Power
Williams’ presence in this campaign is a testament to his rising star power. Even before taking his first NFL snap, he’s already proving to be one of the most marketable young athletes in the league. His charismatic personality, combined with his talent, makes him an ideal ambassador for brands like Topps.
With 2024 Topps Chrome football now available, trading card collectors and passionate fans alike will be eager to get their hands on his rookie cards. If this commercial is any indication, Williams’ signature won’t just be a coveted piece of memorabilia — it may also symbolize the beginning of a new chapter in Chicago Bears history.