Wimbledon’s signature summer treat, strawberries and cream, just got a little more expensive. For the first time since 2010, the All England Club has raised the price of the beloved dish, bumping it from £2.50 to £2.70 (around $3.70), a 20p hike that now prices each of the 10 strawberries in a portion at 27p.
But the increase hasn’t slowed demand for the timeless delicacy that has become as synonymous with SW19 as Centre Court itself.
Wimbledon’s Love Affair With Strawberries and Cream
Strawberries and cream have long been synonymous with the world’s oldest tennis Major, dating back to the very first Championships in 1877. The beloved pairing predates even that, with historical records tracing the combination as far back as 1509 during a banquet hosted by Cardinal Thomas Wolsey.
Though there’s no direct link between tennis and the sweet treat, their shared seasonality has made the dish a mainstay at Wimbledon. More than 31 tons of strawberries are typically consumed across the two-week event.
The price jump comes after 15 years of holding steady, despite rising inflation and increasing agricultural costs in the UK. While a 20p increase may seem modest, it’s part of a broader upward trend in food and beverage pricing across the tournament grounds this year.
Want a pint, a Pimms and lemonade or some strawberries and cream at #Wimbledon?
It will cost you, with prices reaching jaw-dropping levels https://t.co/CjgUHCxy37 pic.twitter.com/AUQnavb5na
— Mirror Sport (@MirrorSport) June 30, 2025
In an event known for tradition and luxury, strawberries and cream still hold their own as an affordable indulgence, even as other items, like a bottle of champagne topping £100, have moved firmly into premium territory.
The tournament’s official food and drink menu reveals that a pint of Stella Artois now costs £8.85, a glass of champagne can top £29.85, and even a simple pre-packed sandwich can run fans close to £15 as part of a “meal deal.” Meanwhile, a glass of Pimms now costs £12.25, up slightly from £11.95 the previous year.
Inside the Effort to Keep Wimbledon’s Strawberries Fresh and Local
According to The Independent, Wimbledon’s strawberries come from Hugh Lowe Farms in Kent, a family-run operation just 31 miles from the All England Club. Farmers rise before dawn to pick the fruit, which is delivered to Wimbledon by 8:30 a.m. each day to ensure maximum freshness.
Roughly 2.5 million strawberries are expected to be consumed over the course of the tournament, along with 13,000 liters of cream. The strawberries’ sweet flavor and heart-shaped appearance are key reasons why they remain a staple of the tournament’s culinary lineup.
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