Carlos Alcaraz recently became the new brand ambassador of Evian Water. The 2025 Roland Garros champion joined WTA star Emma Raducanu, who has been associated with the brand since December 2021. The update came just weeks before their mixed doubles stint at the US Open.
Carlos Alcaraz Joins Emma Raducanu Amid His New Marketing Stint
Raducanu and Alcaraz surprised tennis fans when they announced they would team up for the newly revived mixed doubles event at the 2025 US Open. Starting from August 19–20, before the main draw, the event is set to feature a special format with 16 star-studded teams.
Ahead of their highly anticipated partnership, Alcaraz received the opportunity to add another major brand to his massive collaboration portfolio. The Spaniard signed a deal with Evian Water and appeared in an engaging photoshoot with the brand’s product line.
IMG Tennis’s official Instagram shared a post in which the ATP star was seen sitting on a vibrant blue and pink colored court with his racket, some balls, and an Evian Water bottle placed by his side. The 22-year-old also mentioned how his collaboration with the brand isn’t just monetary but psychological.
“Hydration is an important part of my daily routine and I’m excited to work with a brand that celebrates the joy of feeling youthful and full of life. I hope we can inspire others to prioritize their well-being,” he said.
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With this, Alcaraz joined the rapidly growing roster, which includes Emma Raducanu, Stan Wawrinka, and American ATP star Frances Tiafoe.
Emma Raducanu Unveils the Conversation With Carlos Alcaraz That Led to Their Mixed Doubles Partnership
While fans were highly excited about Alcaraz’s upcoming doubles partnership with Raducanu at the US Open, the British player unveiled how they ended up getting along for the major event. In a recent interview, she mentioned receiving a text from Alcaraz wherein he asked her to partner up for the mixed doubles line-up.
“He messaged me and asked me to play. I mean, I was very surprised and excited, of course. I really want to do as best as I can to not let my partner down,” she said.
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As a surprise for fans, Raducanu was spotted in the stands during Alcaraz’s successful campaign at Queen’s Club. The Spaniard expressed gratitude on being asked about a reaction to her presence.
Before the highly anticipated partnership, both players will test their levels at Wimbledon, where Alcaraz is set to chase his sixth Grand Slam title.
