More details about the bizarre dynamic between legendary head coach Bill Belichick and his 24-year-old girlfriend, Jordon Hudson, have emerged. Hudson reportedly tried to hijack a recent ad campaign that hired Belichick, injecting herself into the scene.
Former ESPN analyst and podcast host Pablo Torre recounted how Hudson tried to get herself included in the commercial.
Jordon Hudson Changed Into a Yellow Polka Dot Bikini for Bill Belichick’s Commercial
Torre shared a story from the summer of 2024, when Belichick and Hudson first started dating. Belichick was on the set of a commercial shoot for Underdog Fantasy. Hudson tried to be part of the shoot and came up with a creative way to catch the crew’s attention.
Sources told Torre that Hudson “crashed the set” of the commercial and tried to make her own ad: “She left set, came back — and she was wearing a yellow polka-dot bikini … The premise of the ad, according to my sources, was Jordon Hudson by the pool — trying to get Bill’s attention.” Sources said the crew filmed her, but the camera might not have even been on.
Torre added that Hudson came up with the idea on the fly. “As this idea developed in her head, because what she did was she left the set. Came back sometime later, and she was wearing a yellow polka dot bikini. And a sun hat.”
Bill Belichick's girlfriend crashed the set of his commercial, sources tell @PabloTorre, and tried to make her own ad:
"She left set, came back — and she was wearing a yellow polka-dot bikini … The premise of the ad, according to my sources, was Jordon Hudson by the pool —… pic.twitter.com/Nh0yQkmdFe
— Pablo Torre Finds Out (@pablofindsout)
The production crew gave in and filmed her lounging by the pool in the background while they shot Belichick. But Hudson didn’t realize the crew had no plans to actually use the footage. “May have involved a camera that may not have even been on. They had zero intention of using it.”
Hudson Also Forced Herself Into a Dunkin’ Super Bowl Commercial
That’s not the only set Hudson crashed. Torre’s story continues a pattern of her trying to be part of Belichick’s on-screen work. Another report revealed that Hudson wasn’t supposed to be in the Dunkin’ Super Bowl commercial but ended up making the final cut.
Belichick was filming the spot with actors Ben and Casey Affleck. Hudson wasn’t scheduled to be there but found her way in anyway.
“She forced her way in. But Bill saw it as a way for her to get paid. People said they’ve never seen anything like it.”
The ad, created by the Affleck brothers, didn’t have any lines, but she was shown pumping her fists with the other on-air talent. Hudson and Belichick also wore matching Dunkin’ tracksuits in the commercial.

